From touring with bands to leading Events and Activations

Sarah, as you transition into your new role as head of Events and Activations, what are the initiatives you are most eager to spearhead?

I’m excited to create an excellent team vibe where everybody knows what his or her strengths and weaknesses are. Our team members have great things to offer, so I’d love to build the team up to the strongest potential each one has.

Reflecting on your extensive background, including your contributions to

I love the final picture where everything comes and plays together, but I love leading the team through the journey. There’s always intense creative work,, the technical planning and the production of these events while always keeping an eye on the finances that just excites me.

You used to tour with bands in your career. Tell us how that influenced how you lead today.

Touring made me the person who I am. Performing on stage or being a tour manager gave me some of my most hard and happiest lessons.

Looking ahead, what upcoming projects at BRS are you excited about?

Every project is so different and I’m looking forward to conquering the challenges in different countries. The trick is to keep everything and everyone on track and happy.

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