24 January 2025

Turning the impossible into reality with our newest account manager

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Meet Chrissie Overton, a dynamic addition to our global accounts team. With a knack for storytelling and a fearless approach to problem-solving, Chrissie is ready to drive results. Her focus? Breaking through limitations and unlocking new opportunities for our clients worldwide.

By Chrissie Overton

What excites you most about joining Battle Royal Studios as our new Account Manager for our global account? 

So much! It feels like stepping into a world where creativity knows no limits. In one of my very first creative meetings, I found myself thinking, “Wait… we can actually do that?” and that sense of possibility hasn’t stopped. Collaborating with a team that doesn’t just create events, but crafts experiences is endlessly exciting; it feels like there’s always another boundary to push. 

This global account brings its unique mix of complexity and precision. It’s about being strategic and dynamic, balancing big ideas with sharp execution, and that’s my happy place. 

You’ve collaborated with creative teams across industries. How do you approach maintaining strong relationships with both clients and internal teams? 

For clients, it’s about delivering on trust, ensuring their visions feel tangible, and elevating their ideas without overwhelming them. For creatives, it’s about championing their brilliance while giving them the structure to land the ideas. And for the production team, it’s recognising that they’re the ones who take all those bold ideas and make them a reality, often with an attention to detail that’s borderline wizardry. 

I sometimes imagine it as hosting a dinner party with the most eclectic guest list: clients, creatives, and production, each with their rhythm. Conversations flow, ideas warm up, and the production team is the powerhouse in the kitchen, making sure everything arrives on the table perfectly. My approach is to be the perfect host: listening, mediating, and sometimes topping up the metaphorical wine glass. Clients need to feel heard, creatives need space to dream big, and I am there making sure every voice finds its moment. 

Managing partnerships for events like Tech Open Air must have been rewarding. What’s the biggest insight you’ve gained from working in such a dynamic environment? 

Even with the most gorgeously structured run of show, the unexpected will happen and that’s where the magic lives. Events like Tech Open Air are a dance between meticulous preparation and staying light on your feet. 
The insight is still that planning is non-negotiable, but flexibility is your superpower. Also, there’s no overestimating the value of having a spare extension cord and two fully charged battery packs on your person at all times. 

With your experience in project management and client communication, how do you ensure that creative visions align with client expectations? 

It’s about ensuring everyone is working towards the same bold and brilliant outcome. Clients often come up with bold ideas that can be ambitious and abstract, and creatives bring the kind of concepts that take those ideas to another level. My role is to make sure these perspectives come together seamlessly to make the perfect client experience where we elevate the vision rather than diluting it. 

Asking the right questions to define clear objectives and turning phrases like “this needs more oomph” into tangible direction has always worked well for me. From there, it’s about fostering collaboration where clients trust the process and creatives have the freedom to push boundaries. The goal is always to deliver something extraordinary. 

What trends in immersive events and brand storytelling are you most excited to explore at Battle Royal Studios? 

Immersive events are the closest thing we have to modern-day magic tricks, they pull people into a story and leave them wondering how it all happened. What excites me most is the power of personalisation, making an experience so tailored that even in a crowd, you feel like it was designed just for you.  

And of course, new technology. When it’s subtle and smart, it’s the extra layer of stardust that makes everything shine without shouting for attention. The sweet spot is where innovation enhances the story rather than stealing the spotlight, creating moments that people don’t just see but feeeeel. That’s the kind of storytelling I want to be part of. 

If you had to define your approach to account management in three words, what would they be? 

Empathy, agility, and clarity. 

Empathy, because at the heart of it, is all about people – listening, understanding, and knowing when to step in or step back. Agility, because plans change, and you’ve got to flex with them, preferably with grace. Clarity, because confusion is the enemy of creativity, and a clear path always leads to better ideas. 

Don’t miss our 60-second interview with our new creative strategist, Kadambari Zokarkar, read it here.

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