When design begins with the space, the brand takes on a physical life. In this interview, Catalina Figliolia our Spatial Design Manager, shares how her team is spearheading a modular, future-ready identity system that’s rooted in experiential architecture. From flagship stores to pop-ups, this approach turns strategy into space and builds a unified brand presence across the world.
How are live experiences shifting in 2025? We spoke with BRS Co-CEO Brendan Shelper about the rise of participatory storytelling, AI-driven personalisation, and why sustainability is now non-negotiable.
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