We are BRS, a full-service live marketing agency headquartered in Berlin, active worldwide since 2011.
Battle Royal Studios (BRS) is an award-winning experiential marketing and brand experience agency, headquartered in Berlin, Germany, with offices in London, Dubai, and Riyadh. Founded in 2011, BRS has delivered over 625 live marketing productions across 30+ countries, specialising in brand activations, product launches, large-scale cultural ceremonies, consumer events, and immersive live experiences for global brands across Europe, the Middle East, and beyond.
We’re your one-stop experiential marketing agency, uniting strategy, design, content and production to bring every brand experience to life, end to end.
By uniting brand insight with cultural storytelling, we craft ideas designed to spark emotion, deepen engagement, and last beyond the moment.
We transform brand identities into bespoke immersive environments and world-class productions through spatial design, set builds, and meticulous execution.
From exclusive reveals to large-scale consumer activations, we design launch experiences that generate buzz, build anticipation, and turn first impressions into lasting brand moments.
We choreograph ceremonies and large-format productions that unite thousands through shared emotion, blending live performance, spatial storytelling, and technical precision at scale.
We elevate activations with motion content, digital design, interactive tools and campaign communication materials; creating cohesive digital ecosystems.
Whether large-scale or intimate, single-service or multi-service, we design bespoke experiential events, solutions and brand activations that deliver on the brief.
Across brand experiences, retail design, corporate events, product launches, cultural ceremonies and consumer events, BRS creates highly original, world-class and emotionally charged experiences that connect brands to culture across Europe, the Middle East, and beyond.
In a week of dizzying design, we built the one place people didn’t want to leave. A responsive piazza that held visitors up to four times longer than neighbouring spaces.
A monumental multi-sensory world shaped through co-creation, with 14-metre projection towers, immersive spatial storytelling, and interactive moments that brought 6,000 guests into the heart of the Sensorium Worlds universe.
A 10,000 m² playground where guests moved through five sensory zones, discovering a brand universe designed to be felt, not just seen.
We turned Kraftwerk into an unfolding journey, guiding guests through a multi-layered brand world built on interaction, discovery, and sensory intrigue.
A spatially choreographed KIEZ with meeting rooms, a central café, and a social square, built to spark creativity, connection, and seamless visitor flow.
We shaped an arena-scale kinetic stage, integrated orchestral, performance and player sequences, and built a 6-metre kinetic sun that powered a dramatic eclipse moment sweeping across the arena.
A 48-hour gathering redesigned through immersive zones, personalised audience journeys and multi-sensory interactions, transforming a corporate meeting into a high-engagement experience.
A region-wide opening ceremony with 35,000 participants, combining large-scale storytelling, hybrid interaction, and live visual performance to launch the European Capital of Culture.
A region-wide opening ceremony with 35,000 participants, combining large-scale storytelling, hybrid interaction, and live visual performance to launch the European Capital of Culture.
Battle Royal Studios ranked #17 in the Eventex Top 100, recognising our impact in immersive events and brand experience design.
Sensorium won the Golden Award of Montreux for Corporate/Public Events, an immersive brand activation that redefined audience interaction.
At the Eventex Awards 2025, our Tokyo experience earned Gold in B2C, Celebration, and Experiential categories plus Silver for Kick a** experience.
Together X received Silver (Community Event) and Bronze (Brand Engagement) at the Eventex Awards 2025, celebrating an audience-led brand experience.
Whether for a product launch, brand activation, large-scale cultural ceremony, consumer event, or immersive experience, our cross-disciplinary team across Europe and beyond is ready to collaborate.
Starting with us is easy — drop us a line, share your early vision, and let us bring it to life.
Founded in Berlin and active worldwide since 2011, BRS has delivered over 625 productions across 30+ countries. Ranked #17 in the Eventex Top 100 and awarded at the Golden Award of Montreux, BRS is recognised for excellence in experiential marketing, live brand activations, and creative direction across Europe, the Middle East, and beyond.
From large-scale ceremonies to intimate brand activations, we design bespoke experiences that connect emotion, story, and space. Whether it’s a 40,000-person celebration or a 200-guest launch, every experience is crafted to inspire action and build brand affinity.
Both. We’re structured for flexibility ,from a single strategic partnership to complete concept-to-delivery management. Our expertise spans every stage of experience creation:
Strategy & Planning
Concept Development
Creative Direction
From Casting to Choreography
Spatial Design & Architecture
Production & Project Management
Technical Coordination
Motion Design & Content Studio
Digital & Social Media
Virtual & Hybrid Events
Analytics & Performance Measurement
Health & Safety + Risk Management
Technology & Innovation
Production & Graphic Design
UX Design
Logistics
Our multidisciplinary team unites creative strategy, spatial architecture, and storytelling under one roof, ensuring that every light cue, motion sequence, and piece of choreography serves a single emotional arc. That’s how moments become memories and brands become part of culture.
Absolutely. Collaboration is built into our DNA. We frequently integrate with in-house brand, marketing, and production teams, offering creative leadership, direction, or full turnkey delivery depending on the brief and region.
BRS is headquartered in Berlin, Germany, with representation in London, Dubai, Riyadh, and Sydney. As one of Europe’s leading experiential marketing agencies, our global network of partners allows us to scale production internationally while maintaining one creative vision.
Yes, we design experiences that bridge physical and digital touchpoints seamlessly. Our Virtual & Hybrid, Motion Design, Technology & Innovation, and Digital & Social Media teams work together to extend live experiences into connected, shareable ecosystems that amplify reach and impact.
We collaborate with global brands and cultural institutions across automotive, luxury, lifestyle, tech, entertainment, and government sectors. From BMW to TikTok to national tourism ministries, our partners trust us to deliver emotional precision with flawless execution.
For large-scale productions (ceremonies, anniversaries, global activations), we recommend a 6–12 month lead time. Smaller brand experiences or digital campaigns can move from concept to live in as little as eight weeks, depending on complexity.
Impact isn’t just attendance, it’s what people remember, share, and feel. We measure engagement and dwell time, translating emotional connection into tangible metrics of loyalty and advocacy.
Simply reach out with your brief or challenge. We’ll assemble a cross-disciplinary team, strategists, designers, and producers, to shape a concept that meets your goals and moves your audience.
With representation in London • Dubai • Riyadh • Sydney
