When design begins with the space, the brand takes on a physical life. In this interview, Catalina Figliolia our Spatial Design Manager, shares how her team is spearheading a modular, future-ready identity system that’s rooted in experiential architecture. From flagship stores to pop-ups, this approach turns strategy into space and builds a unified brand presence across the world.
Pulling off a large-scale event in Tokyo was no small feat, but for the head of creative operations Ky Lloyd, it was a career-defining experience. Discover how the project transformed her perspective on teamwork, cultural collaboration, and creating unforgettable immersive events.
Immersive worlds, wellness as luxury, and AI doing the heavy lifting. Events are being redefined, but what does it take to stay ahead? Here’s a closer look.
How are live experiences shifting in 2025? We spoke with BRS Co-CEO Brendan Shelper about the rise of participatory storytelling, AI-driven personalisation, and why sustainability is now non-negotiable.
With a background in storytelling, theater and event production, all roads led Brendan Shelper into creating Battle Royal Studios. Read more about what he’s learned so far and where he plans to take our Creative Studio next.
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