Creative Agency perspectives: Why diversity shouldn't just be a buzzword.

Everyone's all about diversity these days, but how are you making it stick in your studio's DNA?

In our studio, diversity and inclusion are not just integral to our work—they are at the core of our mission as a creative agency. In terms of teams, we actively seek out and

from all walks of life. From our headquarters in Berlin—a city rich with diverse talent—to our global team members and partners, we embrace varied perspectives in every experiential marketing project. This decentralised approach enriches our team with unique voices and insights. We also conduct regular in-house diversity workshops to ensure our core team members not only understand but also appreciate the value of diverse viewpoints and take this perspective into the bigger teams and networks.

What challenges have you faced in pushing for more diversity?

While we pride ourselves on having multinational teams that collaborate across continents, we acknowledge that the journey towards true diversity is continuous. Recognising the need for broader ethnic and minority representation, we are refining our recruitment strategies to better capture the full spectrum of talent available, moving beyond traditional hiring paradigms to tap into a more diverse talent pool.

How does the diversity of your team amplify the creativity and relevance of the services offered?

Diversity aligns directly with our goal to break down the stereotypical notions of the

' in our industry. We’ve learned to look beyond traditional criteria and redefine creativity, recognising that true innovation stems from this. This shift in perspective has taught us that embracing diversity goes beyond filling quotas—it's about enriching our creative culture and opening our doors to a wider spectrum of talent, which enhances our capabilities in event production and immersive experiences.

This ensures our services are vibrant and resonate with a broad audience, making every event production we touch not just innovative, but inclusive and globally relevant. 🌐

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