The era of consumer engagement: Three must-haves at your next event

Re-thinking events

In the coming weeks, we'll explore and advocate for the bold, innovative use of technology in live events. Our goal is to craft experiences that deeply resonate with audiences, using every available tool to elevate these moments and bring them closer to the brand or narrative.

It's not always about complex systems and inventions. There's a wealth of existing tools that most brands can use to draw guests closer to the content. This is where the magic happens.

Our key takeaways

1. Put your guests in the driver’s seat

Transform standard events into memorable, immersive experiences by enhancing audience engagement. Give guests options to tailor their journey through web-based services or apps. Tactics like 'choose your own adventure' or QR code treasure hunts can ignite a flurry of activity around a basic event concept.

3. Enhanced interaction

Modern tools allow for deeper audience interaction, making guests the stars of the show. This could be through interactive displays, gamification, or real-time feedback mechanisms. At BRS, we position the guest at the centre of the narrative, enhancing their experience by adding them in the process.

As we embrace this new era of events, it's crucial to stay hungry for innovative ways to leverage live audiences. We're not just returning to live events; we are reimagining them. The underutilisation of current technologies is not a limitation but an opportunity to create, invent, and lead in the realm of hybrid event experiences.

Check out our latest project, where we put this to work!