Delivering great work is important, but so is enjoying the process. For BRS, 2025 is all about balance, prioritising mental health and flexible ways of working. Co-CEO Judith Hoch shares how BRS is crafting a culture where people and ideas don’t just work, they thrive, plus her own go-to rituals for switching off and recharging.
From global exhibitions and production sites, Roxanne Myrbugh transforms ideas into immersive realities. As the Senior Operations & Production Manager at Battle Royal Studios, she brings over 14 years of expertise to craft spectacular events, lead dynamic teams, and balance creativity with flawless execution.
Pulling off a large-scale event in Tokyo was no small feat, but for the head of creative operations Ky Lloyd, it was a career-defining experience. Discover how the project transformed her perspective on teamwork, cultural collaboration, and creating unforgettable immersive events.
Meet Chrissie Overton, the fresh force behind our global accounts team. With storytelling as her craft and a fearless approach to problem-solving, she’s stepping into the BRS way, where boundaries don’t exist, and the possibilities are endless.
In our ongoing series exploring the diverse journeys of professionals at BRS, we delve into how early experiences and personal growth shape leadership and team dynamics. Today, we sit down with Co-CEO Judith Hoch, who shares insights on the value of early jobs, stepping out of comfort zones, and the strength found in diverse perspectives.
In my mid-20s, I talked my way into a Jane’s Addiction concert. It was a freezing winter night in Vancouver, and a friend and I, both ticketless but determined, decided to try our luck.
In his newest article, creative director, Jon Buckels, discusses the role psychographics play in a guest’ experience at an event and how he’s helping to create multidimensional events that cater to all types of guests.
With her sharp strategic mind and passion for human-centered design, Kadambari is redefining immersive experiences at our studio. Get to know her insights and approach as our new creative strategist in our 60-second interview.
Janina Schaffrath knows the secret ingredient to making an experience stand out sometimes requires a little flavouring. Read her insights on how she’s leading BRS to make dining experiences more appetizing.
In today’s market, where emotional connections drive customer loyalty, immersive experiences are essential for making brands truly unforgettable.
How are live experiences shifting in 2025? We spoke with BRS Co-CEO Brendan Shelper about the rise of participatory storytelling, AI-driven personalisation, and why sustainability is now non-negotiable.
With a background in storytelling, theater and event production, all roads led Brendan Shelper into creating Battle Royal Studios. Read more about what he’s learned so far and where he plans to take our Creative Studio next.
How reclaiming the ‘freedom to fail’ can transform your creative work from predictable to extraordinary.
In this 60-sec interview, Ky Lloyd, Head of Creative Services, gives us her first-hand experience on using AI to work more efficiently
Fresh off a trip from the Middle East, Judith Hoch is ready to take her learnings into action. Read as she talks about the local culture and cuisine, the heat of the Middle East, and her plans for the studio.
In a first for our creative agency, we’re choosing to leave our studio. Read more on why we’re doing it from Ky Lloyd, Head of Creative Operations, in this 60 second interview.
Learn how we are integrating eco-friendly materials and processes to reduce the environmental impact of our large-scale productions.
By harnessing the powers of the human senses, we’re tapping into a connection that brings higher engagement and loyalty.
With nearly 20 years of experience, Ky Lloyd, our Head of Creative Operations, talks to us about how to keep up with changing times. Read how she’s adding new tech into her event productions.
Having just completed her inaugural event production, Kaya offers an insider’s perspective on the dynamic challenges of working at a bustling creative agency while simultaneously managing her university studies.
Our creative immersive production for Kraftwerk captures the first place LE BOOK Award for exceptional storytelling and innovative pioneering experiential experience design.
While food can be an emotional journey, temperature in food happens to be the magical ingredient working together to craft a sensory journey.
From harnessing psychology to developing bespoke tech, we curate immersive experiences that keep our audiences engaged every step of the way.
Project coordinator Alessia shares her experience in Australia and the lessons she learned working at a local event agency. In this article, Alessia dishes out the differences in work cultures, exploring Australia’s nature and her own self-growth in our 60 second interview.
In today’s interconnected world, remote work across different time zones is becoming increasingly common. Our team’s Alessia and Ky share their journeys working abroad and the lessons they learned in a shared interview.
Can you smell that? A seemingly common question highlights one of the most powerful senses: smell. Humans can detect over one trillion odours, making smell a sensory experience like no other.
Remaining competitive requires constant training and development. Co-CEO / Managing Partner, Judith, dishes out the strategies she has in place to make sure our talent stays on top in our creative agency.
Curious at what it’s like working at one of Europe’s top creative agencies? Kaya, our dual student turning event manager, gives a glimpse of the behind-the-scenes as she prepares for her first-ever on-site production!
Touring made her who she is, and today, Sarah is making sure to bring some of that spotlight into events and experiences as our head of Events and Activations.
Our creative director Jon brings us into his world mixing light, sound and video elements for immersive experiences that hit the right keys 🎹
Have you heard about tacit knowledge?
Dive into our quickfire 60-second interview with Judith Hoch on how diversity fuels the culture in creative spaces 💛💚❤️💜
Dive deep with our Head of Production Ky in our 60 sec chat as she unpacks how immersive brand activations come to life at BRS 💓
Exploring flavour’s emotional spectrum in immersive taste activations. 🍝
Planning to launch your brand’s experiential event in Germany? See how our local expertise complements your activation and strategy 💥
How to get your concept through the first line of defence and bring your team along for the ride 🎢
Discover how deeper connections are created within live consumer engagement 💞
Dive into our 60sec Q&A from Judith Hoch on mastering team dynamics 👫🚀
Dive into Andy Machals insights on our first Opening Ceremony of the year ❤️🔥
Dive into our quick fire 60sec Q&A from Jonathan Buckles on his recent US R&D trip and the Las Vegas Sphere 💥
Is boundless creativity the secret to groundbreaking ideas, or just a fast track to creative exhaustion?
Is this new “innovation” catapulting us into unparalleled realms of connection, or anchoring us deeper in our digital isolation?
Beyond its architectural splendour, the Sphere redefines the essence of communal experiences, setting a new paradigm in the entertainment industry
Dive into our 60sec Q&A from Susana Beiro Shelper, Head of internal operations and personal trainer. 🥗
Dive into our 60sec Q&A on Art and Commerce from Judith Hoch ❤️🔥
Picture GPT Agents, cutting-edge chatbots, revolutionising event planning with their autonomous, hyper-efficient, and tailor-made approaches, dramatically reshaping the industry.
Learn how sharing the cockpit with a Co-CEO can smooth your company’s flight to success and stability.
The art of play: Gamify your events for dynamic, participatory experiences that redefine interaction!
Transforming your live events: It’s time to engage differently!
CEOs, whether flying solo or partnering up, face the universal hurdles of crystallising a strategic vision, fostering team spirit, and pivoting swiftly to the market’s rhythm
Cultivating a productive team environment hinges on strong relationships, open communication, and leveraging the benefits of in-person interactions to enhance unity and collaboration.
The concept of holography has fascinated us for decades, ever since Princess Leia’s distressed holographic image implored Obi-Wan Kenobi for help in the classic Star Wars saga.
Check-ins shape first impressions. We’ve revamped it, considering wait psychology and cultural punctuality, ensuring guests feel valued from the start. Events are fleeting, but impressions last.
Immersing guests on-brand at our latest large-scale consumer event.
Concert Marvel or Costly Ad Space? Dive into leaked rates and see if the hype is worth your marketing dollar.
Blending immersive technology, nature, and art for enhanced learning
BRS’s talented artists with diverse backgrounds create bespoke concepts using an unparalleled understanding to engage audiences. Check out their inspiring journeys.
Companies spend endless amounts of time finding the right logo, building a corporate identity, and feeding social media with content on a daily basis.
With representation in London • Dubai • Riyadh • Sydney
