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Immersive Experiences
We thought about the best format to connect guests, audiences, and fans, and how to turn them on in totally new ways.
Connecting a diverse audience – something for a community, friends, consumers or influencers.
For those who dare to...
Explore
Touch
Taste
Play
Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.
An experience for all the senses.
A social media wonderland.
A visual feast.
Deep engagement delivered via immersion.
When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.
Let’s make them fans!
In short:
We design custom-built immersive journeys covering end to end processes for brand experiences and entertainment formats.
Working with a major international brand, DREINULL and in collaboration with creative giants Bompass & Parr, Poetic Kinetics and Les Enfants Terribles, Battle Royal Studios designed an immersive wonderland in Prague, teeming with unexpected, unique curiosities for its 2000 guests.
Working with a major international brand and long-time collaborators DREINULL, Battle Royal Studios orchestrated an unforgettable immersive experience for 2000 guests at the Kraftwerk Berlin, full of twists, turns and treats for the senses.
The challenging circumstances of the first Covid-19 lockdown offered Battle Royal Studios the opportunity to develop a novel hybrid format for the Esch2022 REMIX Opening, unique in its scope and interactivity for the traditional opening ceremony of a European Capital of Culture. With a wide range of immersive live entertainment, Battle Royal Studios took the audience to the moon and back.
Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.
Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.
In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.
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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany
With representation in
London • Dubai • Riyadh • Sydney