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Party goers form a crowd around a group of professional dancers.Party goers form a crowd around a group of professional dancers.

Immersive Experiences

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Blurred blue and mint on a white background.Blurred blue and mint on a white background.

We thought about the best format to connect guests, audiences, and fans, and how to turn them on in totally new ways.

A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.
Two out of focus men frame the image left and right. The one on the left holds an ipad. A woman behind him holds another ipad with a large QR code on it. A man behind the man on the right holds out his phone to the woman; the phone also has a QR code on it. A group of women in business clothes queue in the background.Two out of focus men frame the image left and right. The one on the left holds an ipad. A woman behind him holds another ipad with a large QR code on it. A man behind the man on the right holds out his phone to the woman; the phone also has a QR code on it. A group of women in business clothes queue in the background.
A person in leather pants scans their glowing white wristband.A person in leather pants scans their glowing white wristband.

Connecting a diverse audience – something for a community, friends, consumers or influencers.

A man and a woman in chic evening wear take a selfie together.A man and a woman in chic evening wear take a selfie together.
A man photographs the food installation.A man photographs the food installation.

For those who dare to...

Explore

A woman shoots a confetti cannon into the air while one man laughs and looks up and another photographs the scene.A woman shoots a confetti cannon into the air while one man laughs and looks up and another photographs the scene.

Touch

Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.
A dancer is carried on his back by other performers through a club environment.A dancer is carried on his back by other performers through a club environment.

Taste

A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.
A woman poses after she takes a cake pop out of a display on the wall.A woman poses after she takes a cake pop out of a display on the wall.
Detail shot of chilis at the bar in a club environment.Detail shot of chilis at the bar in a club environment.
A transparent, iceberg like sculpture glows blue behind a bar in a club environment.A transparent, iceberg like sculpture glows blue behind a bar in a club environment.
Friends around a table with a geometric sculpture in the center have drinks in a club environment.Friends around a table with a geometric sculpture in the center have drinks in a club environment.
Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.

Play

A group of partygoers dance with white headphones on.A group of partygoers dance with white headphones on.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

An experience for all the senses.
A social media wonderland.
A visual feast.
Deep engagement delivered via immersion.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.
Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.
Partygoers take pictures in a mirror photo booth lined with bright white LED lights.Partygoers take pictures in a mirror photo booth lined with bright white LED lights.
Partygoers dance under falling confetti.Partygoers dance under falling confetti.

Let’s make them fans!

Blurred blue and mint on a white background.Blurred blue and mint on a white background.

In short:
We design custom-built immersive journeys covering end to end processes for brand experiences and entertainment formats.

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How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

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How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

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How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany