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Creative Vision

ESCH2022 moves - Activating the boundless kinetic force of our audiences

Creative Vision

Free of charge and rich in learning, Esch2022moves is just the beginning of the community-empowering mission we’ve embarked upon.

Free of charge and rich in learning, Esch2022moves is just the beginning of the community-empowering mission we’ve embarked upon.

Concept
Esch2022
by Battle Royal Studios
7. December 2021

The past year has prompted more than one type of reflection amidst our creative team. With event formats radically altering, and “creative solutions” having to take on unprecedentedly novel meanings, we found ourselves rethinking virtually every facet of our ideation and production processes — not simply out of logistical constraints, but also for the sake of the audiences left in limbo, unsure of what to seek out, and, crucially, of what can be obtained. While in theory, this positioning grants a lot of power to those in charge of deciding the cultural offer, we refrained from using this power in overly didactic terms; we should not be the ones telling audiences what to enjoy, what to look for, or what to experience. Instead, our strategy has been to empower them to create, curate, and live it out themselves. This principle of interactive co-creation and organic engagement lies at the heart of the hybrid experiences and culture we’ve nurtured over the past year. We like our audiences to be active. Figuratively, and, sometimes, literally — as attested by our latest initiative Esch2022moves, forming an integral part of the prelude to the Esch2022 European Capital of Culture celebrations.

 has provided an invaluable chance for us to put our spin on the traditional opening ceremony, by making sure it’s all but punctual, static, and predictable. In undoing this format, we focussed on celebrating the process rather than the result, kicking off our engaging initiatives half a year prior to the official inauguration of the Esch-sur-Alzette region as next year’s European Capital of Culture. Thus, we transform the experience into something altogether more dynamic and memorable for all participants.

Our approach is as follows: immersion relies on full stimulation of all the senses, dimensions and facets that make us who we are, and our foremost goal has been to make our prelude as holistically engaging as possible by catering to each and every sense. With the 

 workshop led by 
Frank Wiedemann and Matthew Herbert
, we’ve sought to activate sonic innovation, exchange and creative output. With our Space Program, the primary goal was to ignite bold, visionary thinking — and a realization of the far-reaching power for innovation housed in each and every participant’s mind.

Esch2022moves ChoreographyEsch2022moves Choreography
(c) Battle Royal Studios

The

has provided an invaluable chance for us to put our spin on the traditional opening ceremony, by making sure it’s all but punctual, static, and predictable. In undoing this format, we focussed on celebrating the process rather than the result, kicking off our engaging initiatives half a year prior to the official inauguration of the Esch-sur-Alzette region as next year’s European Capital of Culture. Thus, we transform the experience into something altogether more dynamic and memorable for all participants. 

Our approach is as follows: immersion relies on full stimulation of all the senses, dimensions and facets that make us who we are, and our foremost goal has been to make our prelude as holistically engaging as possible by catering to each and every sense. With the

workshop led by
Frank Wiedemann and Matthew Herbert
, we’ve sought to activate sonic innovation, exchange and creative output. With our Space Program, the primary goal was to ignite bold, visionary thinking — and a realization of the far-reaching power for innovation housed in each and every participant’s mind.

Esch2022moves ChoreographyEsch2022moves Choreography
(c) Battle Royal Studios

With Esch2022moves, we’re trying to activate the physical creativity of the community by demonstrating how creative and limitless the power of movement can be. With workshops, talks, career advice, performances and classes from some leading industry figures including world-class choreographers and dancers, Esch2022moves invites you to not just participate, but collaborate — helping craft and define the region’s bold and versatile kinetic identity.

Free of charge and rich in learning, this is just the beginning of the community-empowering mission we’ve embarked upon. Whether determined or hesitant, come join the crew — together, we can accomplish great things.

Head over to the ESCH2022moves website for more information: 

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Related

Esch2022

Battle Royal Studios designed the Esch2022 REMIX Opening with the onset of the first lockdown during the Covid-19 pandemic. These challenging circumstances offered the team the opportunity to develop a novel format, unique in its nature, scope, interactivity and hybridity for the traditional opening ceremony of a European Capital of Culture.

Concept
Set Design
Motion Mapping
Costume Design
...

Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany