We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Essential
Statistics
External media
News
Filter by category
Creative Process
Technology
Formats
People
Trends
Hybrid
60sec Interviews
Team
Experiential Marketing
Immersive experiences
Awards
9. September 2024

Our business exploration in the Middle East

Fresh off a trip from the Middle East, Judith Hoch is ready to take her learnings into action. Read as she talks about the local culture and cuisine, the heat of the Middle East, and her plans for the studio.

60sec Interviews
Battle Royal Studios
Immersive
Judith Hoch
...
5. September 2024

Why we’re embracing flexible creative spaces

In a first for our creative agency, we’re choosing to leave our studio. Read more on why we’re doing it from Ky Lloyd, Head of Creative Operations, in this 60 second interview.

60sec Interviews
Battle Royal Studios
19. August 2024

How to make your next event greener

Learn how we are integrating eco-friendly materials and processes to reduce the environmental impact of our large-scale productions.

60sec Interviews
Sustainability
Event Production
14. August 2024

How we’re bringing brands to life

By harnessing the powers of the human senses, we’re tapping into a connection that brings higher engagement and loyalty.

60sec Interviews
Experiential Marketing
Brand Loyalty
11. August 2024

New Tech, New Productions

With nearly 20 years of experience, Ky Lloyd, our Head of Creative Operations, talks to us about how to keep up with changing times. Read how she’s adding new tech into her event productions.

60sec Interviews
Events
Event Production
Technology
8. August 2024

How one week at an event production company can feel like six months of learning in Uni

Having just completed her inaugural event production, Kaya offers an insider's perspective on the dynamic challenges of working at a bustling creative agency while simultaneously managing her university studies. She discusses the need for universities to reassess the balance between practical and theoretical components in event management programs.

60sec Interviews
Events
Event Production
26. July 2024

Our Berlin immersive brand activation at KraftWerk wins prestigious Le Book Award

Our creative immersive production for Kraftwerk captures the first place LE BOOK Award for exceptional storytelling and innovative pioneering experiential experience design.

Awards
Immersive
15. July 2024

How breadcrumbs can create monumental immersive experiences

From harnessing psychology to developing bespoke tech, we curate immersive experiences that keep our audiences engaged every step of the way.

60sec Interviews
Show Direction
Events
Opening ceremony
...
9. July 2024

From sunrises with kangaroos to working abroad at a local event agency in Australia

Project coordinator Alessia shares her experience in Australia and the lessons she learned working at a local event agency. In this article, Alessia dishes out the differences in work cultures, exploring Australia’s nature and her own self-growth in our 60 second interview.

Team
60sec Interviews
Community
Story
2. July 2024

Navigating remote work across time zones: Benefits and drawbacks

In today's interconnected world, remote work across different time zones is becoming increasingly common. Our team’s Alessia and Ky share their journeys working abroad and the lessons they learned in a shared interview.

Team
60sec Interviews
Hybrid Office Space
Battle Royal Studios
17. June 2024

How does scent affect brand loyalty?

Can you smell that? A seemingly common question highlights one of the most powerful senses: smell. Humans can detect over one trillion odours, making smell a sensory experience like no other.

Team
Taste&flavor journeys
Immersive
Multisensory branding
13. June 2024

A look inside how a culture of curiosity and development leads our agency

Remaining competitive requires constant training and development. Co-CEO / Managing Partner, Judith, dishes out the strategies she has in place to make sure our talent stays on top.

Team
Creative consulting
Community
30. May 2024

First large-scale production feels

Curious at what it's like working at one of Europe’s top creative agencies? Kaya, our dual student turning event manager, gives a glimpse of the behind-the-scenes as she prepares for her first-ever on-site production!

Immersive
Event Production
22. May 2024

Transcending our audience through visual and auditory content

Our creative director Jon brings us into his world mixing light, sound and video elements for immersive experiences that hit the right keys 🎹

Immersive
Creative director
Multi-sensory experiences
22. May 2024

From touring with bands to leading Events and Activations

Touring made her who she is, and today, Sarah is making sure to bring some of that spotlight into events and experiences as our head of Events and Activations.

Experiential Marketing
Events
Activations
25. March 2024

Elevating taste experiences with flavourful events

With her extensive background in event catering and her deep passion for the culinary arts of taste and flavour, Janina joins BRS, bringing an exceptional dynamism to our sensory exploration journey 🍴💥

60sec Interviews
Team
Culinary innovation
Taste&flavor journeys
13. December 2023

Who knew this tech could have such an amusing and practical second act?

From crowd safety to elevating events and playfully nudging marketers with data: who knew this tech could have such an amusing and practical second act?

News
Immersive
Technology
16. November 2023

Cultivating a productive team environment

Cultivating a productive team environment hinges on strong relationships, open communication, and leveraging the benefits of in-person interactions to enhance unity and collaboration.

News
News
1. November 2023

The Holographic Age: A journey from Star Wars to the Hologram Zoo

The concept of holography has fascinated us for decades, ever since Princess Leia’s distressed holographic image implored Obi-Wan Kenobi for help in the classic Star Wars saga. Today, that once-fantastic technology is not just a figment of cinematic imagination; it’s a reality, and it’s evolving faster than ever before.

News
Concept
Technology
23. October 2023

The art of smooth event check-in: It's all in the details

Check-ins shape first impressions. We've revamped it, considering wait psychology and cultural punctuality, ensuring guests feel valued from the start. Events are fleeting, but impressions last.

News
Immersive
Event design
Concept
11. July 2023

The Artist Story: unveiling Battle Royal Studios ' creative minds

BRS's talented artists with diverse backgrounds create bespoke concepts using an unparalleled understanding to engage audiences. Check out their inspiring journeys.

Community
Team
Concept
1. June 2023

Hyper Niche through Hybrid Culture

In the dynamic business world, creative agencies are crucial for competitive edge. Boutique agencies like ours stand out with two key strengths: Innovation and Creative Depth.

Community
Storytelling
Team
Concept
5. May 2023

Heavent Awards

Our Esch2022 Remix Opening was nominated in the Exceptional Event category at the Heavent Awards in Cannes - a true manifestation of our love for what we do at Battle Royal Studios.

Community
Esch2022
Hybrid Events
30. January 2023

Welcome to Battle Royal Studios

It’s official! The paint has dried, the curtains lifted, our minds refreshed for the new year. And with all of it the proud announcement of our new brand and name: Battle Royal Studios. Welcome!

Battle Royal Studios
Community
Team
10. January 2023

7 Immersive Experiences in London: Our Top Picks and Thoughts

As part of our continued research and development process, we traveled to London to visit 7 of the most talked about immersive experiences in the British capital. All in all, the experiences were inspiring — even if not always 100% immersive. Read on for our insights.

Immersive
Team
Community
10. May 2022

Welcome to the office of the future - How to design perfect after Covid Office

We achieve goals between home office, remote working abroad, and meetings and co-working to recharge our social batteries. Welcome to Battle Royal Studios Hybrid Space; welcome to the future!

Hybrid Office Space
16. March 2022

How does the sound of a region sound like? Our Future Frequencies initiative has the answer

We are offering our new format Future Frequencies to other cities and regions that want to discover, support and sustain their up-and-coming musicians.⁠

Show Highlights
Concept
Future Frequencies
22. November 2021

The Power of Collaboration

Ahead of Esch2022 European Capital of Culture, Battle Royal Studios sits down with Les Enfants Terribles

Show Direction
Concept
Les Enfants Terribles
28. October 2021

Esch2022 REMIX Festival

A quick dive into inspiring, activating and on-boarding audiences onto the Esch2022 journey

Concept
Show Highlights
Motion Mapping
Show Direction
...
24. August 2021

What does the NFT boom mean for the legal rights of artists and buyers?

CEO of NFT marketplace Twelve x Twelve, and copyright expert Jan Denecke spills the tea on what makes digital asset ownership a crucial part in making intellectual property disputes, theft and exploitation scarce.

Show Highlights
NFT
17. August 2021

How can NFTs enhance the hybrid experience?

As we launch our collaboration with leading European music NFT marketplace Twelve x Twelve, our CEO Brendan Shelper deconstructs the meaning and potential of NFTs and blockchain technology for the future of hybrid experiences.

Concept
NFT
6. July 2021

Future Frequencies: Are you the artisan of tomorrow’s experimental soundscape?

Apply to the Future Frequencies workshop under the mentorship of European electronic music heavyweights Frank Wiedemann and Matthew Herbert.

Concept
Show Highlights
Future Frequencies
21. June 2021

How FOMO got overthrown by FOGO – and what we can do about it

Things have taken quite a U-turn in the past year, and now that the world appears to be reopening, the prior FOMO phenomenon has nearly evaporated, leaving room for its anxious, introverted cousin — FOGO (Fear Of Going Out).

Community
18. June 2021

What A Year We’ve Had!

The past year has demonstrated an unsuspected perseverance and adaptability to change — within less than a year, we’ve fully transitioned from live, staged to hybrid.

Community
Team
10. May 2021

Unfolding the Potential of Digital Transformation for the Cultural Sector

Creative Director Michael Masberg takes a look at the causes of why cultural institutions change rather slowly and investigates how they can become beacons of digital transformation.

Concept
Digital Transformation
19. April 2021

The Creative Power of Local Stories

Gabriela Flores, our Creative Producer for the Esch2022 launch, shares how her background in theatre and literature inspired her to draw from local stories.

Concept
Esch2022
Storytelling
12. April 2021

Interdisciplinary Storytelling in Action

Creative Director Michael Masberg shares how his background in theatre, role-playing games and novel writing shapes his approach to storytelling.

Concept
Storytelling
30. March 2021

The Notion Of Rituals: Making A Moment Last

How can we build an opening ceremony that takes a region’s population over the threshold into a new era? Our answer: Rituals.

Concept
Show Direction
Storytelling
21. March 2021

Creative Prototyping: Concepting Hybrid Events

Let us take you on a journey of what‘s possible for hybrid events, using digital ideation tools and our creative prototyping method.

Concept
Hybrid Events
9. March 2021

Opening Ceremonies of the Future

CEO Brendan Shelper shares his experience in large-scale opening ceremonies, and how Design Thinking and digital tools shape new ways of creative processes.

Concept
Hybrid Events
Storytelling
Digital Transformation
1. March 2021

Ramping Up Esch2022 - Together We Will Build the Future!

Nancy Braun has been General Director of Esch2022 since 2018. In this interview, she shares are vision for the future of Esch and the greater region.

Concept
Show Direction
Esch2022
Hybrid Events
16. February 2021

Shifting Dynamics for Creative Communities

Meet our Senior Project Manager Moira Garee who sat down with us on how the pandemic affected her work and creative communities around the world.

Community
Team
Concept
9. February 2021

An Outlook on the Live Music Events Industry

Senior Event Manager Thalia Davies calls on governments to help ensure a functioning live music industry to return to post Covid-19.

Show Direction
Concept
Digital Transformation
2. February 2021

Human Moments in Digital Storytelling

Creating human moments is an essential part of Jon Buckles' work at Battle Royal Studios. We talked to him about how Covid-19 affected his creative process.

Concept
Storytelling
Team
12. January 2021

Production Management: From Live to Hybrid Events

We spoke to our Production Manager Ky about how Battle Royal Studios's digital shift affected her personal work - reinterpreting her role completely.

Show Direction
Concept
Hybrid Events
5. January 2021

Teamwork in Socially Distanced Times

Community-driven teamwork is what our company stands for. The COVID-19 pandemic and social distancing posed new challenges to this principle.

Community
Team
Digital Transformation
15. December 2020

Interactivity: The Way Forward for Virtual Events

Brendan Shelper, CEO at Battle Royal Studios, shares his insights on the importance and chances of interactivity in digital formats.

Concept
Virtual Events
Digital Transformation
11. December 2020

Motion Designs By Duncan McDade

Our staff pick this week is a treasured motion designer from our team: Duncan McDade. Duncan’s designs are refreshingly playful and full of humor.

Concept
Community
Team
7. December 2020

Creative Visions: Notch on Making Virtual Production Accessible

Notch offers real-time graphics for virtual production. We spoke to the Founder Matt Swoboda, about the future of creating hybrid experiences for audiences in the coming years.

Concept
Virtual Events
Motion Design
Digital Transformation
24. November 2020

Symphony of Now: The Berlin Experience in Socially Distanced Times

At the height of two successful screenings in the US of our Symphony of Now – the hybrid experience featuring Alex.Do, we sat down with Thalia Davies, Senior Event Producer at Battle Royal Studios, once more.

Show Direction
Concept
Show Highlights
Hybrid Events
1. December 2020

Technology for Hybrid Events: Green Hippo

We talked to Green Hippo about their award-winning Hippotizer Media Server range and what their technology has in store for creatives.

Concept
Show Design
Hybrid Events
Set Design
...
16. November 2020

Technology for Hybrid Events: disguise on the Future of Visual Experience

With events going digital, technology has become even more so indispensable. What technological elements enhance the immersive dimension of a hybrid event?

Concept
Hybrid Events
Community
3. November 2020

How Symphony of Now Went Hybrid in South Korea

We interviewed Tom Bueschemann, CEO of Platoon Global Communications, about the premiere of our Symphony of Now - Hybrid Experience with Alex.Do in Seoul.

Concept
Hybrid Events
Digital Transformation
23. October 2020

Music By Alex.Do

Our staff pick this week is an artist with music close to our hearts and collaborations, Alex Do! His in-depth DJ sets are trips to other locations.

Concept
Community
Music
19. October 2020

Symphony of Now – The Hybrid Tour Worldwide

We are celebrating the premiere of ‘Symphony of Now – Hybrid experience with Alex.Do’ with a walk down memory lane.

Concept
Hybrid Events
Community
5. October 2020

Tailor-Made Experiences: Mixed Reality Studios For Hybrid Events

In our XR studio we will test scalable formats for hybrid events. Creativity in the use of digital visualization will be key.  

Digital Transformation
Concept
Motion Design
16. September 2020

Perspectives on the Hans Christian Andersen Festivals

We designed the centrepiece experience for 2020’s Hans Christian Andersen Festivals in Odense, Denmark. The annual festival is one of the largest cultural events.

Show Direction
Concept
Storytelling
9. September 2020

The Future of Live Events: Welcome to Hybrid Culture

The COVID-19 pandemic has put the event industry on hold. How are we going to experience live moments in the future?

Concept
Hybrid Events
Community
Digital Transformation
20. February 2020

Remix Experiences – Ready for Esch2022

Battle Royal Studios was appointed as the main producing partner for the opening ceremony of Esch2022, the European Capital of Culture for 2022.

Concept
Esch2022
Hybrid Events
Immersive
16. March 2020

How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

Motion Design
Concept
Immersive
Digital Transformation
11. February 2020

How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

Concept
Show Direction
Immersive
Hybrid Events
31. January 2020

How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

Show Direction
Concept

Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney