Product Launch at Kraftwerk Berlin
An immersive product launch produced by Battle Royal Studios, a product launch agency in Berlin, for a Fortune 500 consumer brand at Kraftwerk Berlin.
We ignited a personal connection and ownership
Towards a distinguished Fortune 500 company by introducing an immersive brand event in Berlin’s Kraftwerk. The mission? To transform every attendee from a mere observer into an active participant in the brand’s narrative.
Guests were not simply witnesses but became co-creators through the integration of entertainment and technology. Upon arrival, they received unique LED wristbands, transforming them from passive observers to integral contributors.
The wristbands, combined with an avant-garde volumetric light installation, were not just for visual spectacle.
They were strategic tools crafted to weave each guest into the brand story. The outcome? A pioneering brand experience, not just seen but lived by a thousand guests.
In a bold display of experiential design, the brand’s signature teal glow illuminated the wristbands, marking the transition to the next phase of the event.
This pulse of light connected seamlessly with the architectural lighting and, importantly, with the three-dimensional interactive installation. This innovative feature allowed guests to transport their self-image into a live digital display at the event.
Unveiling brilliance: a physical manifestation of the firm’s key brand pillars
The grand reveal was an impactful and bespoke unboxing spectacle, setting a new standard for live consumer engagement. We transformed the brand’s key pillars into tangible environments, each zone crafting a unique facet of the customer journey.
The climax? A colossal LED cube, laser etched with anamorphic video content, dramatically lifted high up into the air to unveil the eagerly awaited product lounges beneath. At this zenith, guests’ anticipation was palpable, their eagerness at its peak. As the cube ascended, their thirst for the product was eventually quenched, getting hands-on access to the new devices, guided product trials and interactive entertainment. The outcome was a breathtaking, joy-infused curated brand experience.
Interactive lounges elevated customer engagement and brand affinity
Following the spectacular product reveal, attendees were guided towards uniquely themed lounges and light stream control booths. These spaces served as exploration zones where attendees could experience the innovative technology firsthand. Each lounge presented a different aspect of the product, encouraging attendees to interact, engage, and deepen their understanding of the product’s unique features.
Furthermore, by facilitating dialogue amongst attendees, these lounges nurtured a community-like environment where shared experiences and impressions were freely exchanged, thus adding another layer to the immersive event experience.
Looking back, the immersive product launch and brand experience underscored the pivotal role of active audience engagement in fostering a deep connection with the product.
The various strategies that transformed attendees into participants highlighted the impact such involvement can have on building customer loyalty and revenue growth. See you next time.
More on our product launch work here.
FAQs
For large-scale product launches, we recommend 4 to 8 months lead time. Smaller, more intimate reveals can be produced in 6 to 10 weeks. We always begin with a strategy and concept phase before moving into design and pre-production.
Both. We deliver end-to-end – from creative concept, narrative design, and spatial production to technical build, content creation, and on-site event management. We can also integrate with your internal teams to support specific phases.
Credits
- Client
International Consumer Brand
Client - BRS — In Collaboration with AvantGarde
Satis&fy
Technical Planning and Production
Battle Royal Studios
Concept and Creative Production
@damianovonerckert
DJ
Brendan Shelper
Executive Creative Director
Catherine Hayward
Creative Producer
Jon Buckels
Creative Director
Andy Machals
Install Show Director
Paula Dickmann
Project Coordinator
Alessia Avallone
Project Coordinator
Ky Lloyd
Head of Production
Denis Weckbach
Choreographer
Duncan McDade
Motion Design
Deimos Virgillito
Music Producer
Chris Moylan
Light Designer
Matthias Schoeffmann
Light Programmer and Operator
Isabel Jazzabell
Costume Design
Linda Frohriep & Jana von Oheim
Make-Up
PhongVuVo, Devin Ash-Quaynor, PanteaNekuienia, Dolores Dujack, Antony Franz, Lisa Klingner, Elena Gambardella, Vinzenz Wagner, Edith Simone, Nicole de Livron
Performers
Max Weidling
Laser Designer
Johannes Uhl, Jannis Singh
Laser Technicians
LED Pulse
Volumetric Installation
Stefan Kröger
Show Caller
Moira Garee, Gerrit Hotzel, Stephane Le Breton
Stage Managers - Images
Koone (Denis Koonert), Marcus Zumbansen, Chris Moylan
Photography
Planning your next brand experience?
Whether for a product launch, brand activation, large-scale cultural ceremony, consumer event, or immersive experience, our cross-disciplinary team across Europe and beyond is ready to collaborate.
Starting with us is easy — drop us a line, share your early vision, and let us bring it to life.
