Battle Royal Studios’ top 3 experiential trends for 2025
Immersive worlds, wellness as luxury, and AI doing the heavy lifting. Events are being redefined, but what does it take to stay ahead? Here’s a closer look.
By Brendan Shelper
1. Immersive and sensory experiences
We’ve been championing this approach for years, and with the explosion of experience-based entertainment, it’s now mainstream. From immersive theatre to experiential dining, this movement has reshaped expectations. Still, there’s plenty for events, especially corporate events, to learn. Attendees crave connection and interaction, not just passive observation. Whether it’s hands-on product activations or fully immersive brand worlds, the challenge is to build meaningful touchpoints that linger long after the event ends.
2. Sustainability meets wellness
When it comes to corporate events, sustainability and wellness are no longer optional, they’re expected. From eco-friendly materials to moments of calm and reconnection, this shift isn’t just about doing good but feeling good. At BRS we’re taking control of newly available tools which allow us to calculate carbon footprint of any given event and find suppliers who are on track for carbon conscious services.
But wellness is also moving into the spotlight as a standalone experience. Ticketed wellness events that merge entertainment with unique offerings, think immersive sound baths, theatrical fitness sessions, or meditation art experiences are set to soar. The reward isn’t just the entertainment; it’s leaving feeling better than when you arrived. In 2025, feeling good becomes the ultimate luxury.
3. AI agents taking over events
This isn’t just about generative AI anymore; it’s about AI agents taking the reins. From streamlining event logistics, think seamless sign-ups, intuitive check-ins, and tailored itineraries, to revolutionising immersive storytelling and personalisation, AI agents are going to be transformative. Imagine your event concierge is an AI seamlessly collaborating with other AI systems to deliver a bespoke journey for each guest.
And it’s not just for attendees, organisers will feel the benefits too. This is a pinnacle moment for all industries, where AI agents are talking to AI agents, unlocking unprecedented efficiency and creativity. We actually explored this topic a year ago in the video in the link ‘Know your Agent’, and now, it’s quickly becoming reality.
