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American Express

American Express has given Battle Royal Studios artistic license to create a product experience for a select 200 guests in Buenos Aires. Part show, part installation, ‘Corporate Platinum’ is a geometric multimedia experience with humans at its heart.
Concept
Set Design
Motion Mapping
Costume Design
Show Design
Motion Design

A Hybrid Show

Blending expressive physical movement with extraordinary video tracking systems and light play, the performance extends each character’s ability to physically communicate, live on stage.



Light becomes a universal tool which both assists and restricts the characters on stage. A man attempts to run up a vertical wall but is continuously bombarded by passing animated objects.

His struggle is a metaphor for every small business operator trying to grasp a position on the top of the corporate ladder.

The new Platinum Corporate card by American Express was a strong motivation for this unique creation directed by Brendan Shelper with Battle Royal Studios.

Discovering new ways to interpret ‘assisted success’ was a core focus. Investigating the out-going business people of today, those willing to do more with the right support and the confidence to break new boundaries.

Factor Corporate Platinum was a 35min event experience conceived and produced for American Express with Ogilvy Argentina and NA Producciones.

(c) Brendan Shelper

Credits

CLIENT

American Express Latin America, Ogilvy Argentina and NA Produccione


CONCEPT, CREATIVE DIRECTION & PRODUCTION – Battle Royal Studios

Steve Jackson - Stage Sound Services, AV Technical Design
Duncan McDade - Motion Design
Achilleas Gatsopoulos – Motion Design
Alexandra Weltz-Rombach – Video Producer
Deimos Virgillito – Sound Design
Ini Hanfmann – Choreography
Denis We – Choreography

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany