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A businessman runs vertically up the wall of the cube shaped stage. A burst of projection mapped light accents his contact with the wall.A businessman runs vertically up the wall of the cube shaped stage. A burst of projection mapped light accents his contact with the wall.

American Express

American Express gave Battle Royal Studios creative liberty to create a moving, narrative product experience for a select 200 guests in Buenos Aires. Part show, part installation, ‘Corporate Platinum’ is a geometric multimedia experience with humans at its heart.
Concept
Set Design
Motion Mapping
Costume Design
Show Design
Motion Design
A dancer soars high above the crowd- a piece of fabric is attached to their waist, and an American Express card is projected on it.A dancer soars high above the crowd- a piece of fabric is attached to their waist, and an American Express card is projected on it.

A Hybrid Show

Blending expressive physical movement with extraordinary video tracking systems and light play, the performance extends each character’s ability to physically communicate, live on stage.



8 dancers sit in a line on the cube shaped stage with their palms out facing the audience. The stage is lit in lavender.8 dancers sit in a line on the cube shaped stage with their palms out facing the audience. The stage is lit in lavender.
Lively dancers jump and run around the cube shaped stage where stocks are projected on the walls.Lively dancers jump and run around the cube shaped stage where stocks are projected on the walls.

Light becomes a universal tool which both assists and restricts the characters on stage. A man attempts to run up a vertical wall but is continuously bombarded by passing animated objects.

His struggle is a metaphor for every small business operator trying to grasp a position on the top of the corporate ladder.

An acrobat does a one handed handstand on a man's head while other dancers look on. They all are on a cube shaped stage with stripes projected on the floor.An acrobat does a one handed handstand on a man's head while other dancers look on. They all are on a cube shaped stage with stripes projected on the floor.
A dancer runs across the cube shaped stage with sparse projections underneath them.A dancer runs across the cube shaped stage with sparse projections underneath them.

The new Platinum Corporate card by American Express was a strong motivation for this unique creation directed by Brendan Shelper with Battle Royal Studios.

Discovering new ways to interpret ‘assisted success’ was a core focus; investigating the outgoing business people of today, those willing to do more with the right support and the confidence to break new boundaries.

Factor Corporate Platinum was a 35min event experience conceived and produced for American Express with Ogilvy Argentina and NA Producciones.

Lively dancers jump and run around the cube shaped stage where stocks are projected on the walls.Lively dancers jump and run around the cube shaped stage where stocks are projected on the walls.
A sketch of the American Express stage. 2 groups of dancers face towards a group where an acrobat is doing a one handed handstand on someone's head, who is standing on two other people who are also doing handstands.A sketch of the American Express stage. 2 groups of dancers face towards a group where an acrobat is doing a one handed handstand on someone's head, who is standing on two other people who are also doing handstands.
A 3D mockup of the American Express stage. A black cube open on 3 sides, we see a figure in the middle of wavy white accents.A 3D mockup of the American Express stage. A black cube open on 3 sides, we see a figure in the middle of wavy white accents.
4 sketched images of a dancer being lifted towards the ceiling on a cable as a large piece of fabric follows them upwards; an American express card is projected on the fabric.4 sketched images of a dancer being lifted towards the ceiling on a cable as a large piece of fabric follows them upwards; an American express card is projected on the fabric.

Credits

Client

American Express Latin America, Ogilvy Argentina and NA Produccione


Concept, Creative Direction & Production – Battle Royal Studios

Steve Jackson - Stage Sound Services, AV Technical Design
Duncan McDade - Motion Design
Achilleas Gatsopoulos – Motion Design
Alexandra Weltz-Rombach – Video Producer
Deimos Virgillito – Sound Design
Ini Hanfmann – Choreography
Denis We – Choreography

Images by Brendan Shelper

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