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Externe Medien
People at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's KraftwerkPeople at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk

Immersive Experiences

Blurred blue and mint on a white background.Blurred blue and mint on a white background.

We thought about the best format to connect guests, audiences, and fans, and how to turn them on in totally new ways.


TBDTBD
A person in leather pants scans their glowing white wristband.A person in leather pants scans their glowing white wristband.
View of a woman using an immersive installation at the booth design in Saudi by Battle Royal StudiosView of a woman using an immersive installation at the booth design in Saudi by Battle Royal Studios

Connecting a diverse audience- something for a community, friends, consumers or influencers.

TBDTBD
A man photographs the food installation.A man photographs the food installation.

For those who dare to...

For those who dare to...

TBDTBD
A man photographs the food installation.A man photographs the food installation.

Explore

Explore

Performers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk BerlinPerformers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk Berlin
Influencers posing in fake furs as part of an immersive experience for a product launchInfluencers posing in fake furs as part of an immersive experience for a product launch

Touch

Touch

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.

Taste

A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.
A woman poses after she takes a cake pop out of a display on the wall.A woman poses after she takes a cake pop out of a display on the wall.
Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.

Play

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
TBDTBD
A group of partygoers dance with white headphones on.A group of partygoers dance with white headphones on.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

An experience for all the senses.

A social media wonderland.

A visual feast.

Deep engagement delivered via immersion.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

An experience for all the senses.
A social media wonderland.
A visual feast.
Deep engagement delivered via immersion.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

Frontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 clientFrontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 client
A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.

Let's make them fans!

Blurred blue and mint on a white background.Blurred blue and mint on a white background.

In short: We design custom-built immersive journeys covering end to end processes for brand experiences and entertainment formats.

The top things to know!

1. What are immersive experiences?

Immersive experiences are interactive events that engage the senses, drawing participants into the event narrative. This could involve virtual or augmented reality, interactive installations, or sensory-rich environments.

2. How can my business benefit from immersive experiences?

Immersive events can significantly increase audience engagement and memory retention. They make your event more memorable by surrounding the guests in a bespoke design world, helping differentiate your brand and drive customer loyalty.

3. Are immersive events suitable for any type of business?

Absolutely! Whether you're a small startup, a large corporation, or a cultural festival, we can create an immersive experience tailored to your needs. Sometimes the simplest ideas and activations are the best.

4. How are immersive experiences designed?

We work collaboratively with our clients, understanding their vision and translating it into an immersive reality. We run creative workshops setting desired goals and KPI’s and integrate technology to create sensory-rich environments. We project manage the entire workflow and guide our clients along every step.

5. What unique features do Battle Royal Studios’ Immersive Experiences offer?

We have been producing immersive events and activations since 2015. Battle Royal Studios stands at the forefront of immersive experiences by merging advanced technology and innovative storytelling. Our offering ranges from virtual reality (VR) and augmented reality (AR) to mixed reality (MR) applications, providing unique, immersive gaming experiences that transport users into meticulously crafted worlds.

  • We offer VR, AR experiences, broadening the range of immersive interactions for our users.

  • Our immersive experiences are built around compelling stories and characters, enhancing user engagement.

  • We love blending physical and digital experiences in what we call Hybrid Culture formats, mixing taste and sound, or fragrance with gaming for example.

6. How does Battle Royal Studios ensure the quality of their Immersive Experiences?

Our company prides itself on its commitment to quality. All our immersive experiences go through stringent testing phases, involving both technical checks and user feedback rounds. Additionally, we have a dedicated team of experts who consistently work on refining and improving our immersive offerings based on latest trends and technological advancements.

  • We implement rigorous testing phases for our immersive experiences.

  • User feedback is highly valued and used to enhance the quality of our offerings.

  • A team of dedicated experts works tirelessly to refine and innovate our immersive experiences.

7. What types of content do Battle Royal Studios' Immersive Experiences cater to?

Our immersive experiences cater to a wide range of content genres. We believe in the power of diversity and aim to offer something for everyone. Our content continually evolves, and we're committed to pushing the boundaries of what's possible within each genre.

  • We cater to a wide array of content genres, providing diverse experiences.

  • We are committed to continuously evolving our content based on user preferences.

8. What budget spend am I looking at for a bespoke immersive activation?

Bespoke immersive experiences can have a dynamic cost range because of the large amount of variables. What we need to know to start a base-level costing are things like: How many guests are you expecting? Do you already have a venue in mind? What is the key purpose of the event or activation? Creating a costing for such an event is no different to a wedding or elaborate birthday party, together we can go step by step through the requirements and work with the budget our clients are comfortable with.

Related

Launch at Kraftwerk Berlin

Embarking on an interactive voyage: Transcending traditional boundaries with an Immersive, Interactive product launch.

Show Direction
Immersive
Digital Transformation
Show Design
...

Ford EV centre launch

Journey into the green future: Amplifying Ford’s message through an engaging, Immersive Experience with Executive Chairman Bill Ford and Chancellor Olar Scholz.

Set Design
Digital Transformation
Immersive

How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

Show Direction
Concept

How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

Concept
Show Direction
Immersive
Hybrid Events

How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

Motion Design
Concept
Immersive
Digital Transformation

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney