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Essenziell
Statistik
Externe Medien
People at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's KraftwerkPeople at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk

Immersive Experiences

Blurred blue and mint on a white background.Blurred blue and mint on a white background.

We thought about the best format to connect guests, audiences, and fans, and how to turn them on in totally new ways.


TBDTBD
A person in leather pants scans their glowing white wristband.A person in leather pants scans their glowing white wristband.
View of a woman using an immersive installation at the booth design in Saudi by Battle Royal StudiosView of a woman using an immersive installation at the booth design in Saudi by Battle Royal Studios

Connecting a diverse audience- something for a community, friends, consumers or influencers.

TBDTBD
A man photographs the food installation.A man photographs the food installation.

For those who dare to...

For those who dare to...

TBDTBD
A man photographs the food installation.A man photographs the food installation.

Explore

Explore

Performers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk BerlinPerformers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk Berlin
Influencers posing in fake furs as part of an immersive experience for a product launchInfluencers posing in fake furs as part of an immersive experience for a product launch

Touch

Touch

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.

Taste

A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.
A woman poses after she takes a cake pop out of a display on the wall.A woman poses after she takes a cake pop out of a display on the wall.
Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.

Play

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
TBDTBD
A group of partygoers dance with white headphones on.A group of partygoers dance with white headphones on.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

An experience for all the senses.

A social media wonderland.

A visual feast.

Deep engagement delivered via immersion.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

An experience for all the senses.
A social media wonderland.
A visual feast.
Deep engagement delivered via immersion.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

Frontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 clientFrontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 client
A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.

Let's make them fans!

Blurred blue and mint on a white background.Blurred blue and mint on a white background.

In short: We design custom-built immersive journeys covering end to end processes for brand experiences and entertainment formats.

Related

Launch at Kraftwerk Berlin

Embarking on an interactive voyage: Transcending traditional boundaries with an Immersive, Interactive product launch.

Show Direction
Immersive
Digital Transformation
Show Design
...

Ford EV centre launch

Journey into the green future: Amplifying Ford’s message through an engaging, Immersive Experience with Executive Chairman Bill Ford and Chancellor Olar Scholz.

Set Design
Digital Transformation
Immersive

How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

Show Direction
Concept

How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

Concept
Show Direction
Immersive
Hybrid Events

How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

Motion Design
Concept
Immersive
Digital Transformation

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney