Understanding Hybrid Culture
We live in a world governed by complementary opposites: isolation and hyperconnectivity, physical slowness and virtual velocity, automation and creativity. Instead of navigating them separately, curating our identity based on concession, we choose to celebrate the contemporary world’s fluidity through radical creative adaptation.
Before all else, hybrid culture is a mindset — it’s a modus operandi grounded in flexibility, curiosity, and innovation through experimentation. It’s the belief that we shouldn’t have to choose between cutting-edge virtual immersion and the IRL thrill, or between the individual or the collective.
It’s the radical belief that experience transcends format.
Our methods are process-based and bespoke. Guided by user experience and high-end technology, we envision, conceive and thoroughly design every detail of the experiences we create in active dialogue with our audiences.
We are result-oriented and don’t believe in passive audiences. Interactivity and active engagement underpin our creative approach to each project we take on — they are the key to crafting unforgettable experiences.
What we offer
Our services run the gamut of hybrid ideation, production and execution, creating virtual playgrounds, interactive dynamics and building unforgettable communal experiences that defy conventional perceptions of depth, scale, and storytelling.
Our modular and highly adaptable skillset includes: Metaverse, Augmented Reality, video interaction and mapping, motion design, virtual conferences, virtual product launches, live tracking and interactive tech, arena shows, and brand experiences.
Our Digital Portal
Consistent with our belief that interactivity is the key to a meaningful event experience, we have designed our Digital Portal: a tailor-made platform which will allow your audience to not just watch an event, but to actively partake, influencing its course. Live polls and live chats are just two examples of features we can add to your platform.
Our Digital Portal services include:
Customized, Result-Oriented Design
We provide fully customized, white label design tailored to your desired impact and aiming to become an extension of your brand’s world, look and feel. We will work closely with your team to ensure we deliver the platform design your event needs, making your experience one-of-a-kind in not just design, but also features and functionality.
Our virtual spaces range from branded studios in your CI, to fully immersive 3D landscapes. Forget all laws of physics — your sets can be vivid or hybrid virtual constructs.
Top Notch Service
Throughout the process, you are in complete control of what’s being viewed and discussed. Any or all segments of your event can be pre-recorded and offered as video-on-demand. Audience members are participating via an online portal in the safety of their own home, or office, from any device, and from anywhere in the world – the reach of virtual and hybrid experiences far exceeding that of physical events.
The COVID-19 pandemic has put the event industry on hold. How are we going to experience live moments in the future?
In our XR studio we will test scalable formats for hybrid events. Creativity in the use of digital visualization will be key.
Notch offers real-time graphics for virtual production. We spoke to the Founder Matt Swoboda, about the future of creating hybrid experiences for audiences in the coming years.
Brendan Shelper, CEO at Battle Royal Studios, shares his insights on the importance and chances of interactivity in digital formats.
We spoke to our Production Manager Ky about how Battle Royal Studios's digital shift affected her personal work - reinterpreting her role completely.
As we launch our collaboration with leading European music NFT marketplace Twelve x Twelve, our CEO Brendan Shelper deconstructs the meaning and potential of NFTs and blockchain technology for the future of hybrid experiences.
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