Understanding Hybrid Culture
We live in a world governed by complementary opposites: isolation and hyper-connectivity, physical slowness and virtual velocity, automation and creativity.
Instead of navigating them separately, curating our identity based on concession, we choose to celebrate the contemporary world’s fluidity through radical creative adaptation.
Hybrid culture is a mindset — it’s a modus operandi grounded in flexibility, curiosity, and innovation through experimentation. It’s the belief that we shouldn’t have to choose between cutting-edge virtual immersion and the IRL thrill, or between the individual or the collective.
Hybrid Culture is the radical belief that experience transcends format.
Our methods are process-based and bespoke. We are result-oriented, guided by user experience and high-end technology.
We don’t believe in passive audiences. We create interactive experiences for participants. Active engagement is the key to crafting unforgettable experiences.
Hybrid Event Tools
Our modular and highly adaptable skillset includes:
Metaverse development, Web 3.0. and NFT concepts
Augmented Reality and XR environments
Video interaction and projection mapping
Virtual conferences and digital product launches
Consumer engagement tools such as live polling
Instant Q&A and analytics
Defining your virtual event location
Our virtual spaces range from branded studios in your CI, to fully immersive 3D landscapes. Forget all laws of physics — your sets can be vivid or hybrid virtual constructs.
Creating Impactful Reach
Guests can join and participate via any online device, and from anywhere in the world – the reach of virtual and hybrid experiences far exceeding that of physical events.
Our Digital Event Portal
Consistent with our belief that interactivity is the key to a meaningful event experience, we have designed our Digital Event Portal: a tailor-made platform which will allow your audience to not just watch an event, but to actively partake, influencing its course. Live polls and live chats are just two examples of features we can add to your platform.
Our Digital Event Portal services include:
Custom-made, premium experience
Our portal looks like you. It is not only customisable but completely integrates into your brand world, look and feel — ensuring a seamless user experience.
We provide an end-to-end-solution: registration process, event reminders, analytics and reporting, infinite guest capacity.
Our services run the gamut of hybrid ideation, production and execution, creating virtual playgrounds, interactive dynamics and building unforgettable communal experiences that defy conventional perceptions of depth, scale, and storytelling.
The COVID-19 pandemic has put the event industry on hold. How are we going to experience live moments in the future?
In our XR studio we will test scalable formats for hybrid events. Creativity in the use of digital visualization will be key.
Notch offers real-time graphics for virtual production. We spoke to the Founder Matt Swoboda, about the future of creating hybrid experiences for audiences in the coming years.
Brendan Shelper, CEO at Battle Royal Studios, shares his insights on the importance and chances of interactivity in digital formats.
We spoke to our Production Manager Ky about how Battle Royal Studios's digital shift affected her personal work - reinterpreting her role completely.
As we launch our collaboration with leading European music NFT marketplace Twelve x Twelve, our CEO Brendan Shelper deconstructs the meaning and potential of NFTs and blockchain technology for the future of hybrid experiences.
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