A sensational stage production came into existence after a year of preparation. Over 35,000 spectators joined an entertaining journey through time from BMW's founding years, to the present, and beyond.
Together with BMW, Battle Royal Studios created a first-class event program for their 100th anniversary, lead by host Thomas Gottschalk. The unique brand event included an international line-up such as the Munich Philharmonic Orchestra, Red Bull Flying Bach, Rock’n’Roll-icon Peter Kraus and concerts by Simply Red, Lena and Sunrise Avenue.
Samu Haber and Niila joined forces to perform a special anniversary hit for BMW titled ‘A Hundred Years’ for an emotional finale comprised of laser, pyrotechnics, and a glimpse into the future.
The Festival Night was directed by Brendan Shelper with an ensemble of 30+ professional dancers, spectacular performances, legendary BMW-vehicles choreographed on a 50m wide stage, and bound by emotional highlights such as the 1972 Olympic Torch being driven into the arena just as it had been 40 years before.
We are proud to have been part of this extraordinary birthday party and wish BMW all the best for the next 100 years.
Concept, Creative Direction & Production – Battle Royal Studios
Lucy-P – Video Design
Pacific Entertainment Media GmbH – Artist Booking
Denis We – Choreography
Ini Hanfmann – Assistant Choreographer
Images by Paul Gärtner
American Express gave Battle Royal Studios creative liberty to create a moving, narrative product experience for a select 200 guests in Buenos Aires. Part show, part installation, ‘Corporate Platinum’ is a geometric multimedia experience with humans at its heart.
For its 125th anniversary, MADSACK Mediengruppe wanted to go big, and Battle Royal Studios delivered. An open air festival attracting 50,000 visitors, Battle Royal Studios created a celebratory major production, filled with pop stars and stunning video technology.
For the 300th anniversary of the city of Karlsruhe, Battle Royal Studios and our partner DREINULL created a four day event of ground breaking proportions: Starting with an exclusive VIP event and ending with a stunning opening show in front of Karlsruhe castle, Karlsruhe’s rich past came dashing into the present in a crescendo of brilliant light, dance and performance.