A product launch is the most important moment in your product’s story. At Battle Royal Studios, we go beyond conventional unveilings. Since 2011, we’ve produced over 625 immersive experiences from our Berlin headquarters, including product launches for automotive, technology, luxury, and lifestyle brands across Germany, the DACH region, and all major European markets. We combine creative direction, spatial design, and technology to create launch events that audiences don’t just attend, they remember, share, and talk about.
As part of our broader experiential marketing practice, we bring creative strategy, immersive design, and full technical production together, ensuring every product launch connects brand vision to audience experience, from intimate VIP reveals to large-scale multi-city rollouts.
Every product launch starts with understanding what the product means, not just what it does. We work with your brand team to define the narrative arc, audience journey, and emotional crescendo of the reveal.
From the first teaser to the moment the product is unveiled, every touchpoint is choreographed to build anticipation and deliver impact.
Whether it’s an automotive reveal in Munich or a consumer tech launch in Berlin, we design the full story.
We design and produce fully immersive environments for product launches, custom spatial installations, multi-sensory rooms, projection-mapped stages, and bespoke scenic design that transforms any venue into a world built around your product.
Our spatial design and creative teams collaborate from the first idea to final delivery, whether it’s an immersive product launch or a large-scale, multi-format brand event.
People-first, precise, and emotionally charged – every detail exists to make the reveal unforgettable.
From AR/VR product reveals and interactive displays to AI-driven guest journeys, live-streamed hybrid formats, and real-time data visualisation – we integrate technology that amplifies the impact of your product launch and extends its reach far beyond the room.
Whether for intimate VIP previews or large-scale public reveals, we adapt our technology stack to your audience, brand, and moment.
We turned Kraftwerk into an unfolding journey, guiding guests through a multi-layered brand world built on interaction, discovery, and sensory intrigue.
A large-scale consumer gathering designed as a shared journey, combining spatial storytelling, live moments and interactive touchpoints to turn a brand launch into a collective cultural experience.
A 10,000 m² playground where guests moved through five sensory zones, discovering a brand universe designed to be felt, not just seen.
In a week of dizzying design, we built the one place people didn’t want to leave. A responsive piazza that held visitors up to four times longer than neighbouring spaces.
The culmination of a year-long brand campaign: Sensorium Worlds was the moment the limited-edition IQOS x SELETTI product was first revealed to the world. BRS handled the production end-to-end — including an exclusive VIP press event for the LEP reveal ahead of the consumer launch, and the full Sensorium Worlds experience itself. A multi-sensory brand environment that turned a product reveal into a cultural moment.
Our portfolio spans immersive product launches, brand activations, experiential marketing campaigns, and large-scale milestone ceremonies. We produce across Europe, the Middle East, Asia, the Americas, and Africa – connecting brands to audiences through experiences that generate lasting commercial and cultural value.
From immersive product reveals to multi-city launch campaigns, we bring creative vision into form.
Whether you’re launching in Berlin, Munich, Frankfurt, Amsterdam, Paris, or Milan, our team aligns creative direction, spatial design, and production to bring it to life.
Starting with us is easy. Drop us a line, share your early vision, and let us bring it to life.
We produce immersive product launch events for automotive, technology, luxury, fashion, FMCG, lifestyle, entertainment, and gaming brands, from intimate VIP reveals to large-scale public launch events across Germany and Europe.
Both. We deliver end-to-end – from creative concept, narrative design, and spatial production to technical build, content creation, and on-site event management. We can also integrate with your internal teams to support specific phases.
We design behaviour, not just events. Our multidisciplinary team unites creative strategy, immersive spatial design, and full technical production under one roof, ensuring that every element of the launch serves a single emotional arc. Since 2011, we’ve delivered over 625 productions from Berlin.
We’re based in Berlin, with production capability across all major European cities, including Munich, Hamburg, Frankfurt, Düsseldorf, Amsterdam, Paris, Milan, Zurich, Vienna, Madrid, Barcelona, Stockholm, and Copenhagen. We also have representation in London, Dubai, Riyadh, and Sydney. Beyond Europe, we regularly produce in the Middle East, Asia, the Americas, and Africa, drawing on an extensive network of local suppliers and partners in each market.
Automotive, technology, luxury and fashion, FMCG, lifestyle, entertainment, and gaming. Our product launch approach is tailored to each industry’s specific requirements around staging, reveal mechanics, media coverage, and audience experience.
For large-scale product launches, we recommend 4 to 8 months lead time. Smaller, more intimate reveals can be produced in 6 to 10 weeks. We always begin with a strategy and concept phase before moving into design and pre-production.
Yes. We produce hybrid product launch events combining a physical reveal experience with live-streamed, interactive digital components – including multi-camera production, virtual guest participation, and real-time social integration.
With representation in London • Dubai • Riyadh • Sydney
