New Tech, New Productions
With nearly 20 years of experience, Ky Lloyd, our Head of Creative Operations, talks to us about how to keep up with changing times. Read how she’s adding new tech into her event productions.
By Ky Lloyd
Credits ©
Photography – Koone Chris Kuhnert
Ky, as Head of Creative Operations, how are you bringing in the latest technologies into our events?
We’re constantly exploring ways to blend technology, storytelling, and human experience to create unforgettable events. Our focus is on crafting immersive activations that transcend the ordinary, using the latest audio-visual technologies to create enduring memories and ignite engagement.
It’s not always easy to find ways to bring in new tech. What are some challenges you face and how have you overcome them?
Balancing time and budget constraints while adding new tech is definitely a challenge. It requires a lot of planning and collaboration with tech experts to integrate innovation into our narratives.
One exciting aspect is empowering attendees to influence live events through their interactions. In past events, we used dynamic lighting not only to captivate audiences but also to give them a measure of control over the event atmosphere. This direct interaction enhances the overall immersive experience, making each moment resonate longer.
We’ve seen what good tech can do to engage our audience. What are some other ways you’ve explored in your activations?
There’s a few we’ve tried! We’ve implemented websites that allow attendees to upload content in real-time, that are then woven into creative video mosaics that evolve throughout the event. Additionally, we incorporate analog elements that attendees can shape and adapt during the event, creating legacy items that can make the event more memorable.
