First large-scale production feels at Europes top creative agency
Curious at what it’s like working at one of Europe’s top creative agencies? Kaya, our dual student turning event manager, gives a glimpse of the behind-the-scenes as she prepares for her first-ever on-site production!
by Kaya Knepper
Credits©
Artwork – Sofia Silva
Kaya, as you prepare for your first on-site event production, what are your primary responsibilities and how have you been getting ready for them?
Most of the time I will help my colleagues with their tasks and lend a hand wherever help is needed. At the event, I will be responsible for the crew check-in, setting up the production office and setting up the crew catering. To be well prepared, I have looked at the timesheets and the various work schedules to get an overall view of the event to know where I must be and what my rough daily schedule will look like. I think that a lot of things will happen on site, and I will learn a lot from it.
How did you begin your journey to event management?
I started organizing all kinds of things like school trips and graduation balls and I really enjoyed that. I started working in an event company and that’s how I got into the real industry. I especially liked seeing how a detailed event is created out of nothing from a location and how many components are needed for it that you don’t even think about at first. As I have opted for a dual study program, I ended up at BRS and am learning a lot.
This is your first on-site event, so major congrats! What are you looking forward to learning at the event?
I’m really looking forward to learning more about the whole process of putting on such a large-scale event, especially in an international environment like Switzerland. Working with different people, teams and artists requires a lot of planning so it will be super exciting to see how all the planning turns into a real event. I’m also curious to see how the guests behave and whether their expectations are met.
Apart from this event, what else are you looking to take away from your experience working at our digital creative agency?
I’m really looking forward to the event, so I’m very excited to learn a lot from this first experience. As this will be my first major event in this company, I hope that I will get a good insight into the future creative agency industry and hope that it can better prepare me for other events. I hope that I can be of help to people on the ground and provide support everywhere.
