The era of consumer engagement: Three must-haves at your next live event
Transforming your live events: It’s time to engage differently!
by Brendan Shelper
Credits©
Artwork- Sofia Silva
In today’s event landscape, there’s an increasing need to push the boundaries of creativity and engagement. Despite a significant return to in-person events, many brands and companies still hesitate to fully leverage the innovative tools at their disposal, leaving a wealth of untapped potential.
Brands and companies have the opportunity to redefine live events and connect authentically with consumers. By blending technology with physical activations, the only limit is creativity.
Re-thinking events
In the coming weeks, we’ll explore and advocate for the bold, innovative use of technology in live events. Our goal is to craft experiences that deeply resonate with audiences, using every available tool to elevate these moments and bring them closer to the brand or narrative.
It’s not always about complex systems and inventions. There’s a wealth of existing tools that most brands can use to draw guests closer to the content. This is where the magic happens.
Our key takeaways
1. Put your guests in the driver’s seat
Transform standard events into memorable, immersive experiences by enhancing audience engagement. Give guests options to tailor their journey through web-based services or apps. Tactics like ‘choose your own adventure’ or QR code treasure hunts can ignite a flurry of activity around a basic event concept.
2. Get them creating
In a world where consumers constantly seek new experiences, keeping them creative is key. Mix user-friendly tech with fun prompts to stimulate imagination, ensuring your event remains relevant and captivating. User-generated content is an underutilised tool. With hundreds of minds in one place, leverage their participation to create bespoke, shareable content for your brand.
3. Enhanced interaction
As we embrace this new era of events, it’s crucial to stay hungry for innovative ways to leverage live audiences. We’re not just returning to live events; we are reimagining them. The underutilisation of current technologies is not a limitation but an opportunity to create, invent, and lead in the realm of hybrid event experiences.
