Bigger, bolder, better: How our Senior Operations & Production Manager is changing up event production
From global exhibitions and production sites, Roxanne Myburgh transforms ideas into immersive realities. As the Senior Operations & Production Manager at Battle Royal Studios, she brings over 14 years of expertise to craft spectacular events, lead dynamic teams, and balance creativity with flawless execution.
By Roxanne Myburgh
Congratulations on stepping into a new role at Battle Royal Studios! What drew you to this opportunity, and what excites you most about it?
I have been in touch with BRS for almost two years, regrettably turning down an opportunity because I was based in Frankfurt and not ready to relocate. But the impressive portfolio of high-profile clients and the groundbreaking events highlighted on the website stayed with me. Now, the time feels right to join the team, bring my expertise to the table, and help BRS make the impactful mark on the industry that it strives for!
With over 14 years of experience in events and exhibitions, how do you see your past projects shaping your work here?
I bring a wealth of technical, construction, and production expertise that I’m eager to contribute to the company. With over ten years of experience in booth building and contracting across the GCC region, I’ve had the opportunity to work on complex, high-profile projects that many would consider challenging to execute. I can lend this knowledge to the creative team to collaborate and ensure that innovative concepts are not only inspiring but also feasible in terms of design and execution.
Your expertise spans everything from booth construction to global exhibitions. Which skills are you most eager to bring to the table at BRS?
One of my proudest achievements is successfully managing projects that, on the surface, may seem straightforward but actually require extensive groundwork, coordination, and meticulous planning to ensure flawless execution. I take great pride in my ability to blend strong organisational and communication skills with technical expertise. This combination allows me to fully understand a client’s vision and transform it into reality, all while staying within budget and ensuring the highest standards of quality.
As Senior Operations & Production Manager, how do you approach balancing big-picture strategy with on-the-ground execution?
Balancing big-picture strategy with on-the-ground execution requires clear communication, effective delegation, and a deep understanding of both the project’s goals and practical realities. I ensure the overall vision aligns with the client’s objectives and key performance indicators. During execution, I focus on managing every detail, overseeing logistics, and troubleshooting issues as they arise. I empower the team with the resources and support they need while keeping the strategic goals front and center. The result is a seamless balance between strategy and execution, ensuring the project’s success.
How do you build strong relationships with creative teams, technical experts, and clients alike?
Building strong relationships starts with clear, transparent communication, ensuring that everyone’s vision and expectations are aligned from the outset. I make it a priority to listen actively, respect each team’s expertise, and foster a collaborative, problem-solving environment. By maintaining regular check-ins, offering support, and being responsive, I ensure that creative, technical, and client teams feel valued and engaged throughout the entire process.
You’ve managed events in global and complex locations. What’s one lesson you’ve learned from working in such diverse environments?
One key lesson I’ve learned is the importance of thorough pre-event planning and risk assessment. Understanding the unique challenges of each location helps mitigate potential issues and ensures smooth execution. Flexibility and adaptability are crucial, as unexpected challenges are inevitable, and the ability to pivot quickly is essential for success.
What’s your philosophy for leading teams under pressure, especially during fast-paced productions?
To maintain calm, clear communication and focus on solutions, not problems. I believe in empowering team members by delegating tasks based on their strengths, which fosters trust and keeps everyone motivated. Staying adaptable and ensuring regular check-ins allows us to address any challenges quickly, ensuring we stay on track even during fast-paced productions. By staying hands-on and approachable, I can make quick adjustments when needed, ensuring we stay on track without losing sight of the larger vision.
Starting fresh at BRS, what trends or innovations in the industry are inspiring you right now?
I’m particularly inspired by the rise of immersive technologies, like AR and VR, which are transforming how audiences engage with events and brands in exciting new ways. The increasing focus on sustainability, from eco-friendly materials to carbon-neutral practices, is also a trend that aligns with my values and is becoming a major priority in event planning. Additionally, the use of data analytics to personalise attendee experiences and optimise event outcomes is an innovation that I’m excited to explore further at BRS.
For those new to production management, what’s one piece of advice you wish someone had given you when you started?
I wish someone had emphasized the importance of proactive communication from day one. In production management, anticipating challenges and keeping all teams informed can prevent many problems before they arise. It’s also crucial to stay flexible, as unexpected situations are inevitable, and a calm, solution-oriented approach can make all the difference.
