Working with a major international brand and long-time collaborators DREINULL, Battle Royal Studios orchestrated an unforgettable immersive experience for 2000 guests at the Kraftwerk Berlin, full of twists, turns and treats for the senses.

A celebration of the senses

In collaboration with renowned Icelandic band GusGus, video pioneers Sila Sveta from Russia and British food scientist Bompas & Parr, the project lead-time was over 10 months and resulted in an extraordinary show experience for the selected guests.

A large hall wrapped in turquoise 360-degree projections, with performers on a central stage surrounded by a dense crowd.
Dancers performing on a central stage beneath sweeping light beams, with flowing black-and-white projections covering the walls and a crowd around them.
Musicians performing on a raised stage with keyboards and DJ equipment beneath crossing blue light beams.
Performers in dramatic poses at the edge of a stage, reaching out towards the audience.
A performer suspended in mid-air against a large wall projection of white and pink geometric shapes.
Bright white light beams crossing above a central stage with performers and a large audience in a dark hall.
A tall illuminated ice sculpture in blue light next to a sign reading Glacial Deluge Bar, with guests silhouetted in front.
A dark room with constellations of white light lines and glowing projected text across the walls.
Musicians in red marching band uniforms playing trumpet, sousaphone and a bass drum with the MEUTE logo.
A glowing neon yellow bar counter with an ice crystal centrepiece and colourful food displays in the background.
Illuminated glass display shelves holding bright green and red edible sculptures in a dark room.
Guests standing in a room filled with haze and red and yellow light, with circular spotlights on the floor.
Performers moving through a dancing crowd in a hall lit in deep red.
Performers on a stage lit by powerful white light beams, with projections behind and an audience in red light in front.

Within the exceptional location at the heart of Berlin, the spectators explored numerous experimental rooms and levels with the themes of Vision, Taste and Sound.

Guests could snack on a crocodile cheese sandwich and sip on an iceberg cocktail while dancing to a live set by pop marching band MEUTE.

Guests dancing and celebrating around musicians from a brass band, with a trumpet in the foreground.
A group of performers on a raised stage under a purple spotlight, with floating projected screens on either side and an audience in front.
Guests raise their arms and phones towards a stage in the dark, crossed by wide beams of blue-white light.

In the main room a dynamic ensemble of 16 performers, dancers, flying acrobats and a choir of 20 singers, surrounded by 360 degree projection, transported the audience to another world.

Headline DJs like Rodriguez Jr. kept the party bouncing till early in the morning.

Unboxing their own product experience

In collaboration with renowned Icelandic band GusGus, video pioneers Sila Sveta from Russia and British food scientist Bompas & Parr, the project lead-time was over 10 months and resulted in an extraordinary show experience for the selected guests.

Credits

  • Client

    International Consumer Brand

  • BRS – Concept, Creative Direction & Production

    DREINULL Agentur für mediatainment
    Co-Producer & Event Production
    Sila Sveta
    Video Design
    GusGus, Meute & Rodriguez Jr.
    Music Performance
    Denis We
    Choreography
    Bompas & Parr
    Food Concept

  • Images

    Marcel Schwickerath
    Marcus Zumbansen

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