In collaboration with renowned Icelandic band GusGus, video pioneers Sila Sveta from Russia and British food scientist Bompas & Parr, the project lead-time was over 10 months and resulted in an extraordinary show experience for the selected guests.
Within the exceptional location at the heart of Berlin, the spectators explored numerous experimental rooms and levels with the themes of Vision, Taste and Sound.
Guests could snack on a crocodile cheese sandwich and sip on an iceberg cocktail while dancing to a live-set by pop marching band MEUTE.
In the main room a dynamic ensemble of 16 performers, dancers, flying acrobats and a choir of 20 singers, surrounded by 360 degree projection, transported the audience to another world.
Headline DJs like Rodriguez Jr. kept the party bouncing till early in the morning.
International Consumer Brand
Creative Direction & Production – Battle Royal Studios
DREINULL Agentur für mediatainment – Co-Producer & Event Production
Sila Sveta – Video Design
GusGus, Meute & Rodriguez Jr. – Music Performance
Denis We – Choreography
Bompas & Parr – Food Concept
Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.
Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.
In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.