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Video mapping of a gift- white background and a red ribbon- on a large vertical stage. A large crowd watches the musician outdoors.Video mapping of a gift- white background and a red ribbon- on a large vertical stage. A large crowd watches the musician outdoors.

Madsack - 125 Years

For its 125th anniversary, MADSACK Mediengruppe wanted to go big, and Battle Royal Studios delivered. An open air festival attracting 50,000 visitors, Battle Royal Studios created a celebratory major production, filled with pop stars and stunning video technology.
Concept
Set Design
Motion Mapping
Costume Design
Show Design
Motion Design
Video mapping of a unicorn on a large vertical stage. Light burst out from the top. An enormous crowd watches outdoors.Video mapping of a unicorn on a large vertical stage. Light burst out from the top. An enormous crowd watches outdoors.

A spectacular celebration

MADSACK invited the city of Hannover to join them in celebrating their anniversary with an open-air festival and spectacular show event. 50,000 visitors gathered in the heart of the city for an evening of live performance, music, and entertainment.

Video mapping of lava lamp like neon shapes over a scaffolding pattern on a large vertical stage. A large crowd watches a musician outdoors.Video mapping of lava lamp like neon shapes over a scaffolding pattern on a large vertical stage. A large crowd watches a musician outdoors.
Video mapping of a bright, pink heart on a large vertical stage. A large crowd watches a musician outdoors.Video mapping of a bright, pink heart on a large vertical stage. A large crowd watches a musician outdoors.

Hosted by Barbara Schöneberger, the stage program featured musical performances by Mousse T & Band, Lukas Rieger, Spax, Michael Schulte, Sarah Lombardi, Lions Head, and Sasha.

For the grand finale of the night, Battle Royal Studios developed an innovative show experience combining live performance with advanced mapping and video design.

Light installation and projection mapping Madsack anniversary show on main stageLight installation and projection mapping Madsack anniversary show on main stage
Video mapping of bright, blue sprite-like shapes on a large vertical stage. A large crowd watches a musician outdoors.Video mapping of bright, blue sprite-like shapes on a large vertical stage. A large crowd watches a musician outdoors.
Video mapping of a building and "125 Jahre Madsack" on a large vertical stage. Fireworks burst out from the top. A large crowd watches outdoors.Video mapping of a building and "125 Jahre Madsack" on a large vertical stage. Fireworks burst out from the top. A large crowd watches outdoors.

The team turned the facade of MADSACK’s Anzeiger Hochhaus into both a vertical stage and multimedia installation, towering 50 metres above the crowd.

The landmark building became a large-scale canvas, integrating vertical dancers, live opera, musicians, and performers into the projection as a part of Battle Royal Studios' immersive design and story-telling format.

Video mapping of the letter "h" in a concrete hall on a large vertical stage. A large crowd watches outdoors.Video mapping of the letter "h" in a concrete hall on a large vertical stage. A large crowd watches outdoors.
Video mapping of red splotches overlayed on a scaffolding pattern on a large vertical stage. A large crowd watches outdoors.Video mapping of red splotches overlayed on a scaffolding pattern on a large vertical stage. A large crowd watches outdoors.

Stunning imagery and powerful music combined with historical facts from MADSACK Mediengruppe wow’d the audience. From the founding of the Hannoverscher Anzeiger by August Madsack to the modern era of digitalisation, the story was brought to life by unique, detailed interactions between the performers and the projected video content – all enabled by innovative infrared tracking technology.

The live show was brought to a close by German pop-stars Glasperlenspiel with real-time scanning technology which transformed the stars into 50 meter high particle avatars.

Video mapping of glitchy looking blue cubes on a large vertical stage. A large crowd watches outdoors.Video mapping of glitchy looking blue cubes on a large vertical stage. A large crowd watches outdoors.

This new IR tracking system was developed with the support of Steve Jackson, Green Hippo (UK), and tenfeet (NL). Green Hippo’s latest, high-performance media servers processes rich video data, so the movements of the vertical dancers could be tracked in real-time. The use of IR tracking on the 50 x 30 metre facade of the Anzeiger Hochhaus marked an industry first in Germany.

The video content was developed by Battle Royal Studios in collaboration with Maxin10sity.

Battle Royal Studios was proud to partner with festfabrik and VenCo to make this spectacular event a reality.

Video mapping of 3 expressionist black lines on a large vertical stage. A large crowd watches outdoors.Video mapping of 3 expressionist black lines on a large vertical stage. A large crowd watches outdoors.
A performer runs up a large vertical wall with "DEUTSCHLAND" video mapped onto it.A performer runs up a large vertical wall with "DEUTSCHLAND" video mapped onto it.

Credits

Client

Verlagsgesellschaft Madsack GmbH & Co. KG


Concept, Creative Direction & Production – Battle Royal Studios

Brendan Shelper -Event Director

Festfabrik – Local Event Services

VenCo AG – Technical Planning

Maxin10city – Support Video Content

Green Hippo – Technical Services

Steve Jackson – Stage Sound Services, AV Technical Design

Denis We – Choreography

Deimos Virgillito – Sound Design

Glasperlenspiel – Highlight Performance

Barbara Schöneberger – Host

Video Design – Battle Royal Studios
Duncan McDade- Lead motion designer

Daniel Rossa- Motion designer

Maxin10city- Opening sequence

Images by Paul Gärtner

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10999 Berlin
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