An immersive Playground
In collaboration with renowned British food scientist Bompas & Parr, Burning Man heroes Poetic Kinetics and theatre legends Les Enfants Terribles the project lead-time was over 10 months and resulted in an extraordinary live
Guests could literally hear, taste, smell and interact their way around the purpose-built mature playground. Over 50 trained actors whispered hints and stories into the ears of the guests, guiding them around the maze of treats, DJs and hidden chambers.
In the main room a dynamic ensemble of 16 performers, dancers, flying acrobatics and headline DJs such as Booka Shade and Claptone wow’d guests and kept them dancing until dawn. What an experience.
International Consumer Brand
Creative Direction & Production – Battle Royal Studios
DREINULL Agentur für mediatainment – Executive Producer & Event Production
Bompas & Parr – Food Concept
Poetic Kinetics - Installations
Les Enfants Terribles - Immersive Theatre Experience
Images by Markus Zumbansen
Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.
Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.
In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.