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Infinium

Working with a major international brand, DREINULL and in collaboration with creative giants Bompass & Parr, Poetic Kinetics and Les Enfants Terribles, Battle Royal Studios designed an immersive wonderland in Prague, teeming with unexpected, unique curiosities for its 2000 guests.
Concept
Set Design
Motion Mapping
Costume Design
Show Design
Motion Design
Friends around a table with a geometric sculpture in the center have drinks in a club environment.Friends around a table with a geometric sculpture in the center have drinks in a club environment.

An immersive Playground

In collaboration with renowned British food scientist Bompas & Parr, Burning Man heroes Poetic Kinetics and theatre legends Les Enfants Terribles the project lead-time was over 10 months and resulted in an extraordinary live

experience
.

Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.
Partygoers take pictures in a mirror photo booth lined with bright white LED lights.Partygoers take pictures in a mirror photo booth lined with bright white LED lights.

Guests could literally hear, taste, smell and interact their way around the purpose-built mature playground. Over 50 trained actors whispered hints and stories into the ears of the guests, guiding them around the maze of treats, DJs and hidden chambers.

In the main room a dynamic ensemble of 16 performers, dancers, flying acrobatics and headline DJs such as Booka Shade and Claptone wow’d guests and kept them dancing until dawn. What an experience.

A group of partygoers with glowing, white wristbands raise their hands into the air.A group of partygoers with glowing, white wristbands raise their hands into the air.
A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.
A DJ duo plays in a club environment.A DJ duo plays in a club environment.
A dancer is carried on his back by other performers through a club environment.A dancer is carried on his back by other performers through a club environment.
An acrobat hangs horizontally from the ceiling, descending from circular trusses with square club lights beaming from its circumference. Beams of white light shine onto the acrobat, whose long red hair and right hand reach down towards the sea of people, lit in blue, underneath her.An acrobat hangs horizontally from the ceiling, descending from circular trusses with square club lights beaming from its circumference. Beams of white light shine onto the acrobat, whose long red hair and right hand reach down towards the sea of people, lit in blue, underneath her.
Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.
Detail shot of chilis at the bar in a club environment.Detail shot of chilis at the bar in a club environment.
Circular trusses and partygoers photographed from below.Circular trusses and partygoers photographed from below.

Credits

Client

International Consumer Brand

Creative Direction & Production – Battle Royal Studios

DREINULL Agentur für mediatainment – Executive Producer & Event Production

Bompas & Parr – Food Concept

Poetic Kinetics - Installations

Les Enfants Terribles - Immersive Theatre Experience

Images by Markus Zumbansen

Related

A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.

How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

Show Direction
Concept
A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.

How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

Concept
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Immersive
Hybrid Events
A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.

How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

Motion Design
Concept
Immersive
Digital Transformation

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney

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