H.C. Andersen Festival
As the highlight event of the H.C. Andersen Festival 2022, we developed the community-driven experience ‘House of Wonders’. It gave local children a powerful voice by making them co-creators of a new reading of Andersen’s legacy.
Inspired by Hans Christian Andersen
Since 2013, the H.C. Andersen Festivals take place every late August for a week-long festivity in Odense, Denmark. It brings H.C. Andersen’s birth town to life with over 500 cultural and musical events for people of all ages.
The HCA Festival team approached us to create a new reading of Andersen’s legacy. ‘House of Wonders’ was developed as a community-driven experience giving local children a powerful voice.
The show revolves around a children’s campaign against bedtime. HCA’s character Ole Lukøje (the Danish sandman) tries to uphold it by creating a sleepy atmosphere for the children throughout the evening. The children boycott this by participating in upbeat dance routines and music.
Eventually, Ole has enough and wants to quit. The children feel pity for him and agree to go to bed – if they can have one last hurrah. After both sides come to an agreement, a big finale ends the evening with light, video, and pyro to wow the audience and celebrate the outcome.
A community-driven experience
In several workshops held by the H.C. Andersen Museum, we invited children from the region to become vital co-creators of the ‘House of Wonder’ visual storytelling.
This collaborative approach gave them ownership over this public celebration of his legacy; they became storytellers in the footsteps of Denmark’s greatest poet. We further developed this into a narrative, created motion designs and music, and together with local talent, brought it all to life.
The free public event created growing interest over the course of 6 shows on 3 consecutive days. Word-of-mouth propaganda led to a constantly growing number of spectators. Approx. 2,000 to 3,000 spectators watched each show, filling up the audience area in Munke Mose Park, but also the streets leading to the park. Local press named the event the “first true family-orientated highlight show” in the 9-year history of the HCA Festivals.
Watching the experience convinced several potential sponsors to sign up for a multi-year sponsorship, securing the festival’s potential to grow. ‘House of Wonder’ is currently in development as a touring production with interested partners in China, Australia, and the Middle East. Battle Royal Studios and the H.C. Andersen Festivals will continue their relationship with new co-created legacy experiences in the near future.
Credits
- Creative Team
Michael Masberg
Creative Director
Andy Machals
Creative Producer
Duncan McDade
Motion Design
Deimos Virgillito
Music & Sound Design
Xevi Venan
Scribbles & Previsualisation
Frank Richter
Scribbles & Previsualisation
Alexandra Weltz-Rombach
Video Producer - Production Team
Nadine Leder
Project Management
Jin-Ah Kim
Production Management
Florian Bücking
Stage Management
Gerrit Hotzel
Stage Management
Denis We
Choreography
Stefanos Bizas
Choreography
Isabel Jazzabell
Costume Design
Ea Hvarre
Hair & Make Up - Technical Team
Ambion GmbH
Tech
Chris Moylan
Light Design
Matthias Schöffmann
Light Design
Søren Anthony
Pyro Special Effects (SpecialFX Denmark) - Spatial Design
Martina Schiffgens
Stage Design - Performers
Albert Buchreitz
Performer
Lærke Ravn
Performer
Matthias Harrebye Brandt
Performer
KGL Teater Balletskolen Odense
Performers - Images
Rudi Buhl
Photography
Chris Moylan
Photography
HCA Festivals
Photography
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