American Express
American Express gave Battle Royal Studios creative liberty to create a moving, narrative product experience for a select 200 guests in Buenos Aires. Part show, part installation, ‘Corporate Platinum’ is a geometric multimedia experience with humans at its heart.
A Hybrid Show
Blending expressive physical movement with extraordinary video tracking systems and light play, the performance extends each character’s ability to physically communicate, live on stage.
Light becomes a universal tool which both assists and restricts the characters on stage. A man attempts to run up a vertical wall but is continuously bombarded by passing animated objects.
His struggle is a metaphor for every small business operator trying to grasp a position on the top of the corporate ladder.
Credits
- Client
American Express Latin America, Ogilvy Argentina and NA Produccione
- Concept, Creative Direction & Production – Battle Royal Studios
Steve Jackson – Stage Sound Services, AV Technical Design
Duncan McDade – Motion Design
Achilleas Gatsopoulos – Motion Design
Alexandra Weltz-Rombach – Video Producer
Deimos Virgillito – Sound Design
Ini Hanfmann – Choreography
Denis We – Choreography - Images
Brendan Shelper
