Our team has worked tirelessly over these past three years - reflecting, questioning, creating, and reformulating all that we knew, repeatedly. Tracing back the process doesn’t follow a straight line but more so an open, complex, and daring one; stemming from the desire to grow deeper into the multifaceted face of our time and world. With time (and planning) comes change, and with change (and strategizing) comes transformation. Let us take you on our journey to Battle Royal Studios.

Hybrid everything

Our

evolved from the oddity of how life looked like through the ebbs and flows of lockdown frenzy. We experienced ourselves on the ongoing verge of adapting and applying all that we’ve ever known to an ever-changing world of hybridity, virtual spaces, and immersive strategies. It was also about creating a future-oriented approach that allowed each of our team members to self-actualize flexibility, openness, and a fine-tuned alertness to their daily routines, projects, departments, and the grasping of what is happening in the world. It was this very strategy that kept our business open and flourishing as never before.

This process allowed us to transfix our way of working as a team, and possibly a projection for the industry. These past years turned into a chance for us to transform ourselves entirely, putting our core values at the very centre, upholding the question that has never been as essential as it is now: How do we want to connect to ourselves, each other, and the world at large?

Identity as a process

The answer to this question laid in refocusing on how we do business, adapting it to all aspects of our work, whether it is

,

producing hybrid events

or creating an

immersive opening ceremony

. This allowed us to push our very own creative boundaries and up-level – at the very least – into the next decade of Battle Royal Studios.

We started with multiple iterations of formulating our brand identity and design and realized that our aspirations needed much more than a word mark, font, and colours. So much of our work is about flexibility, re-invention, and novelty. We felt the deep urge to find a corresponding interface that was able to cater to our adaptable, dynamic contribution to our partners, clients, and creative community.

For us, the key did not entail a traditional branded identity but more so a fluid system that allows us to stay with time, grow, unfold, and expand when necessary. Understanding identity as a process is understanding identity as a fluid experience, capable of unearthing our individual and collective creativity as the ultimate superpower we all share.

Creating a space for co-creation

Ultimately our shift to Battle Royal Studios is about finding expression in our way of working, and even our humble desire to create an impact that goes beyond experience-making. We are embracing the many ‘studios’ we have built internally over the past decade: performance, motion design, innovation and technology research, and more recently broadcasting and digital events. We are here to facilitate and nurture environments in which people get to experience their creativity while pushing its boundaries all at the same time.

We have crafted a hybrid framework and toolbox for our collaborators, clients, and team to seek out the most engaging, revealing, at times challenging process – letting go of the idea that there is a fix point of what needs to be produced but more so, to embrace that innovation is possible when given the space to forgo a collaborative, creative journey. We include this in every step of our processes, in how we bring our teams together, in how we ideate, in how we reach audiences, in how we collaborate with our clients and partners - and in how we bring it all to life, onsite or digitally.

It’s the old quest we’ve known from our performing arts background: How do we find necessary answers to the cause of embracing the complex, ever-changing character of society and our world? And yet, instead of establishing an in-group, we’re pushing ourselves to create experiences that belong to the people that get to live it; each one deciding on their own how far their journey is supposed to take them. Immersion remains to be the key to crafting our impactful experiences; enhanced by the hybrid realm, we’ve celebrated milestone productions within these past years, exceeding expectations on reach, engagement, and legacy building.

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Culture-making in its most honest sense is about freedom of expression, accessibility, and co-creation. It is this essence which is leading us to what has always been at the core of our work and the human experience at large: Evolving.

We thank our dear collaborators making it all come to life,

and

Sofia Silva

.

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