Our Digital Storytelling just got stronger. Christian Müller joins the team.
We’re excited to share the expansion of our motion design branch: Christian Müller is now the Director of Business Development for what we’re labelling ‘Digital Storytelling’.
With deep expertise in media production and client service, Christian strengthens our commitment to delivering bespoke digital content, from motion graphics to presentation design and engagement tools. His arrival sharpens our ability to offer scalable in-house design teams and agile content production. Welcome to the team, Christian.
By Christian Müller
From film sets to digital storytelling
Can you share a bit about your background and what experiences have shaped your approach to business development and digital storytelling?
My career started in movie and content production, which gave me a solid foundation in the art of storytelling and managing large scale projects. I moved into client service where I learned to marry creative concepts with strategic execution, ensuring that every project aligns with business objectives. This laid the groundwork for my shift into business development, where I see the impact of strong storytelling in driving client engagement and long-term growth.
Over the years, I’ve had the privilege of working across industries, from technology, automotive and entertainment to lifestyle, which has shaped my approach to business development. I believe that great stories are the backbone of any brand, but it’s the ability to integrate emerging tech, data, and creative concepts that elevates storytelling into memorable, immersive experiences.
As the Director of Business Development/Digital Storytelling, I am focused on building a team and department that combines these elements to help brands connect with their audiences on a deeper, more impactful level through content that supports brand experiences, digital content production and experience marketing at scale.
Bridging creativity and business outcomes
What do you consider your biggest strength in this field, and how has it helped you drive success in previous roles?
I think my biggest strength is my ability to bridge creative vision with business impact, taking bold ideas and turning them into strategic, results-driven solutions. I thrive where storytelling meets strategy, ensuring that every project is not just creatively compelling but also aligned with clear business objectives.
Beyond that, I am deeply passionate about building and leading high performing teams. I believe that the best work happens when collaboration, creativity and clarity come together. Whether it is aligning interdisciplinary teams around a shared vision, guiding projects from concept to execution, or keeping stakeholders engaged, I focus on creating an environment where ideas can flourish while staying rooted in business goals.
This approach has allowed me to expand client relationships, foster trust, and drive long term growth. It is also what makes BRS so exciting: a place where creativity, strategy, and tech come together to shape the future of brand experiences in powerful, measurable ways through digital content production and agile, experience marketing.
Choosing BRS:
A shared creative ambition
What attracted you to BRS, and how do you see your expertise contributing to the agency’s growth and future direction?
What attracted me to BRS is its focus on creating emotional connections through experiential marketing. The idea that a brand’s story goes beyond just a logo or tagline and becomes a lasting experience is something I deeply believe in. Over the years, I have seen first-hand how powerful this approach can be in driving audience engagement and brand loyalty.
I see my role at BRS as an opportunity to elevate and expand its digital storytelling capabilities. With my background in business development, content creation, and emerging tech, I am excited to help the agency stay ahead of the curve by integrating new tools like AI, immersive media, and data-driven insights into our storytelling processes.
My focus will be on enhancing BRS’s ability to create cross-platform, seamless brand experiences that engage and inspire audiences. By combining creativity, technology, and strategy, we will continue to set trends and ensure our work is not only visually compelling but also delivers measurable results for our clients.
What clients want now
What do you see as the biggest shifts in what clients need from agencies like BRS today?
Clients are looking for more than just great campaigns. They want authenticity that fosters genuine emotional connections. They need agencies to be innovative and agile, delivering experiences that engage, interact, and create lasting memories.
They are looking for a partner who can quickly adapt to changing market dynamics, integrate new technologies and deliver creative solutions that are strategically sound and highly adaptable.
In addition, there’s a strong focus on measurable outcomes. Clients no longer want vague metrics. They need agencies that can connect the dots between creativity/concept and results. BRS is well-positioned to meet these shifts, with its unique ability to combine sharp creativity, data and strategic insight to help brands stay relevant and thrive through experience marketing, digital content production and insight-led brand experiences.
Measurable impact through digital content production
How can Digital Storytelling drive ROI while maximising efficiency?
Digital storytelling is a powerful driver of ROI, creating immersive, emotionally resonant experiences that foster deeper customer connections. By leveraging AI for e.g. content personalisation and motion design and video for heightened emotional impact, we can boost engagement while optimising resources.
At BRS, we are already integrating digital in-event tools to enhance consumer engagement in real time, and we’re actively expanding this further. Our next steps include developing ROI measurement tools to quantify event impact, helping brands gain clearer insights into their audience interactions and campaign effectiveness.
BRS’ multidisciplinary approach is what makes this possible. By blending creative expertise, technology, and strategy, we craft seamless brand experiences across multiple touch points. This ensures our content is not just engaging, but also measurable, scalable, and strategically aligned with client goals. With a focus on innovation and efficiency, we maximise both impact and long-term value.
