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People at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's KraftwerkPeople at the opening of the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk

Immersive Experiences

We thought about the best format to connect guests, audiences, and fans, and how to turn them on in totally new ways.

TBDTBD
A person in leather pants scans their glowing white wristband.A person in leather pants scans their glowing white wristband.
View of a woman using an immersive installation at the booth design in Saudi by Battle Royal StudiosView of a woman using an immersive installation at the booth design in Saudi by Battle Royal Studios

Connecting a diverse audience- something for a community, friends, consumers or influencers.

A man and a woman in chic evening wear take a selfie together.A man and a woman in chic evening wear take a selfie together.
TBDTBD
A man photographs the food installation.A man photographs the food installation.

For those who dare to...

Explore

Performers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk BerlinPerformers dancing with mirrors reflecting light beams as part of an immersive product launch event at Kraftwerk Berlin
Influencers posing in fake furs as part of an immersive experience for a product launchInfluencers posing in fake furs as part of an immersive experience for a product launch

Touch

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.

Taste

A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.
A woman poses after she takes a cake pop out of a display on the wall.A woman poses after she takes a cake pop out of a display on the wall.
Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.Blue jelly cocktails stand upright on black and neon green plates at a spacey, futuristic looking bar.

Play

People immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beamsPeople immersing themselves at the Battle Royal Studios event for a fortune 500 client at Berlin's Kraftwerk with manipulating light beams
TBDTBD
A group of partygoers dance with white headphones on.A group of partygoers dance with white headphones on.

Resulting in a hands-on multi-sensory experience. Combining all relevant aesthetics and assets, it is quite simply a bespoke creation.

When guests take ownership of their journey, they become much more than just spectators. They become real fans and leave as vocal campaigners.

An experience for all the senses.

A social media wonderland.

A visual feast.

Deep engagement delivered via immersion.

Frontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 clientFrontal shot of Berlin's Kraftwerk filled with guests at the Battle Royal Studios event for a fortune 500 client
A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.

Let’s make them fans!

In short:

We design custom-built immersive journeys covering end to end processes for brand experiences and entertainment formats.

Related

Infinium

Working with a major international brand, DREINULL and in collaboration with creative giants Bompass & Parr, Poetic Kinetics and Les Enfants Terribles, Battle Royal Studios designed an immersive wonderland in Prague, teeming with unexpected, unique curiosities for its 2000 guests.

Concept
Set Design
Motion Mapping
Costume Design
...
An acrobat performs flying above a crowd in a club setting. Projection mapping in blue on the walls.An acrobat performs flying above a crowd in a club setting. Projection mapping in blue on the walls.

Mysterium

Working with a major international brand and long-time collaborators DREINULL, Battle Royal Studios orchestrated an unforgettable immersive experience for 2000 guests at the Kraftwerk Berlin, full of twists, turns and treats for the senses.

Concept
Set Design
Motion Mapping
Costume Design
...
A wide shot of a crowd facing an outdoor stage. Blue lights are beaming out into the night sky, and industrial brick tube-towers and machinery frames the stage and has video content projected onto them.A wide shot of a crowd facing an outdoor stage. Blue lights are beaming out into the night sky, and industrial brick tube-towers and machinery frames the stage and has video content projected onto them.

Esch2022

The challenging circumstances of the first Covid-19 lockdown offered Battle Royal Studios the opportunity to develop a novel hybrid format for the Esch2022 REMIX Opening, unique in its scope and interactivity for the traditional opening ceremony of a European Capital of Culture. With a wide range of immersive live entertainment, Battle Royal Studios took the audience to the moon and back.

Concept
Set Design
Motion Mapping
Costume Design
...
A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.

How to immerse an audience - Part 1: Game-Changer

Immersive Experiences put audiences in the center of an exciting journey. They do not only watch a story unfold, they actually get to discover and explore it themselves.

Show Direction
Concept
A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.

How to immerse an audience - Part 2: Rules & Tools

Our learnings result in a set of important tools, which we will address in part 2 of our series. To us, they are the cornerstone of a successful Immersive Experience.

Concept
Show Direction
Immersive
Hybrid Events
A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.

How to immerse an audience - Part 3: Augmented Possibilities

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.

Motion Design
Concept
Immersive
Digital Transformation

Get in touch with us

Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney

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