At the Dubai Police Ceremony, 2,000 cadets and cutting-edge projection mapping transformed Al Wasl Expo Dome into a stage of national pride. A milestone in ceremonial production and a benchmark for experiential marketing in the UAE.
– 2,000 police cadets in live performance
– 200+ laser projectors across the dome
– 3D projection mapping and interactive LED content
– Attendance by members of the UAE Royal Family
For Souk Okaz, we turned icons from history into a modern-day living performance. Saudi Arabia’s most famous marketplace was reimagined through creative marketing, blending heritage and spectacle.
– 70 m projection-mapped, purpose-built stage
– 160 live performers and heritage actors
– Live camels and equestrian show elements
– Biggest music acts from the region
In Abu Dhabi, we staged a cyber-attack narrative for the Ministry of Interior. LED cityscapes collapsed into fire, vehicles roared across the stage, and a digital metaverse came alive, showcasing resilience through immersive event production in the UAE.
– 40 m LED backdrop and four LED towers
– Motorcycle and vehicle stunts performed live
– Pyrotechnics integrated into the storyline
– Digital visuals synchronised with live action
At Coca-Cola Arena, augmented reality, 3D projections, and mass choreography elevated the Dubai Police Graduation Ceremony into an unforgettable public event.
– Augmented reality and 3D projection content
– Mass choreography with 1,000+ cadets
– Arena-scale immersive ceremony
– Attendance by HH Sheikh Hamdan, Crown Prince of Dubai
In Riyadh, we created an interactive government booth that turned complex policy into a hands-on experience. Visitors didn’t just observe, they lived Saudi Arabia’s digital vision, delivered by an experiential marketing agency in Riyadh.
– Custom-built immersive booth design
-Interactive digital screens and content
– Storytelling around Saudi Arabia’s digital transformation
– High-level government activation
Starting with us is easy! Drop us a line, share your early vision, and let us bring it to life.
Local presence in Dubai and Riyadh, combined with global expertise.
Award-winning experiential marketing projects blending regional culture with innovation.
Trusted by government institutions, Fortune 500 brands, and cultural leaders.
We design national ceremonies, cultural activations, brand experiences, immersive product launches, and corporate milestones among others.
Yes. We have produced national ceremonies for the Dubai Police and the Ministry of Interior Abu Dhabi, as well as activations for international brands like Porsche and TikTok.
We prioritise emotional storytelling and human-centric design, crafting experiences that move people and leave lasting impressions, not just spectacles. We guarantee World class ideas and reliable project management from concept to final execution.
Reach out via our contact form above or simply WhatsApp us for a quick connect. Our team will arrange a tailored consultation.
At BRS, we recognise that the region has its own unique cultural fabric and expectations. Our approach is never about importing Western ideas and repackaging them; instead, we develop narratives and experiences that genuinely resonate with local audiences. By embedding culture, respect, tradition, and values into every concept, we ensure relevant, world-class production quality.
With representation in London • Dubai • Riyadh • Sydney
