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The Audi logo, 4 horizontal overlapping white circles, are projected onto the sidewalk. A yellow tag on the wall reads, hastily written, "FBM." A group of about 5 people stand outside of the door to the event. There is a black velvet rope designating where the queue is. A person in pink trousers, a blazer with "stay weird" written on the back, and a fuzzy hat with horns on it, sticks out from the crowd. We are next door to a salon.The Audi logo, 4 horizontal overlapping white circles, are projected onto the sidewalk. A yellow tag on the wall reads, hastily written, "FBM." A group of about 5 people stand outside of the door to the event. There is a black velvet rope designating where the queue is. A person in pink trousers, a blazer with "stay weird" written on the back, and a fuzzy hat with horns on it, sticks out from the crowd. We are next door to a salon.

Creative Consulting

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Creativity is the foundation for discovering oneself and building authentic connections with others.


We are a renowned creative agency, bridging culture and commerce with a diverse team skilled in events, arts, and strategic communication. Our expertise transforms ideas into memorable realities, using our extensive network and innovative approaches. We collaborate closely with clients, understanding their visions and turning trends into actionable strategies. Our varied portfolio includes Fortune 500 companies and cultural festivals, showcasing our prowess in experience marketing and cultural activations. Whatever your requirement, we ensure top-notch, unforgettable experiences.

At BRS, it is our quest to dive deep into this vital source which we believe binds us all.

Our Work

We work between virtual formats and ‘in-real-life’ activations. Operating at the intersection of culture and commerce, we provide A-Z solutions — always seeking to unleash innovation, harness creativity and challenge the status quo.

A large white table surrounded by white chairs on a buffed concrete floor. Natural light filters through the semi transparent white curtains behind the TV, which has the Battle Royal Studios logo on it. Through a ceiling height window on the left, we can see the open working space with computer monitors and office chairs.A large white table surrounded by white chairs on a buffed concrete floor. Natural light filters through the semi transparent white curtains behind the TV, which has the Battle Royal Studios logo on it. Through a ceiling height window on the left, we can see the open working space with computer monitors and office chairs.
A symmetrical image of an open office space. On the right there are opaque white curtains, and on the left there are semi transparent white curtains letting in natural light. Sound absorption panels hover slightly below the ceiling. There are two long tables with computer monitors extending towards the back of the frame, lined with gray office chairs.A symmetrical image of an open office space. On the right there are opaque white curtains, and on the left there are semi transparent white curtains letting in natural light. Sound absorption panels hover slightly below the ceiling. There are two long tables with computer monitors extending towards the back of the frame, lined with gray office chairs.
An open working space with sleek, bright design.An open working space with sleek, bright design.

Our Work

We work between virtual formats and ‘in-real-life’ activations. Operating at the intersection of culture and commerce, we provide A-Z solutions — always seeking to unleash innovation, harness creativity and challenge the status quo.

We make it our mission to understand audiences at the core of their experience, defining where and when to catch them in their most authentic self.

Crafting Hybrid Culture

Breaking free from conventional event production, we strive to design and finesse the full potential of what an experience can be — always keeping our audiences, live or remote, engaged, surprised, and wanting more.

For us, the perfect experience positions the audience at the centre of the narrative, giving them control of their discovery and journey.

A large arena with a sea of green seats. There are BMWs in the middle of the arena.A large arena with a sea of green seats. There are BMWs in the middle of the arena.
Technical rehearsal at night in a large arena.Technical rehearsal at night in a large arena.

Our Approach

Our modus operandi is holistic and process-based. We are fiercely committed to honoring the ambitions, vision and tastes of our clients and partners, whom we accompany along every step of the creative process — co-crafting, by the industry’s highest standards, unforgettable audience experiences.

Our Services

We spot, read and translate trends into accessible and engaging hybrid strategies and experiences. Much like our approach to culture, our methods are versatile, modular and adaptable.

The Audi logo is projected onto the sidewalk in front of an Audi ad in front of the Symphony of Now screening.The Audi logo is projected onto the sidewalk in front of an Audi ad in front of the Symphony of Now screening.
Afterparty showing DJ in the foreground and a party audience in the background with a bespoke light show elevating the venueAfterparty showing DJ in the foreground and a party audience in the background with a bespoke light show elevating the venue
Audience members cheering in front of the stage at the opening ceremony of the European Capital of Culture Esch2022Audience members cheering in front of the stage at the opening ceremony of the European Capital of Culture Esch2022
A large crowd stands and watches a musician on stage. Above the stage is "BMW FESTIVAL. THE NEXT 100 YEARS."A large crowd stands and watches a musician on stage. Above the stage is "BMW FESTIVAL. THE NEXT 100 YEARS."
3 groups of men in white shirts hold physical cloth sails on top of video mapped and projected boats and ocean.3 groups of men in white shirts hold physical cloth sails on top of video mapped and projected boats and ocean.

Our Background

We come from Olympic ceremonies and major international events. We love to play big while caring for the visceral.

Our team draws from a diverse set of expertise spanning performing arts, cultural management, and strategic communications.

Unser Team wartet mit einer großen Bandbreite an Expertisen auf, die von Performance-Kunst über Kulturmanagement bis zu strategischer Kommunikation reicht.

Our Partners

Our clients are Fortune 500 firms and other global agencies; as well as theatres, cities and cultural festivals.

In short:
Our boutique creative agency provides premium solutions for experience marketing, ceremonies and cultural activations.

Related

A broad view of Aarhus from above at night. in the center, a tower of light emits long reaching beams into the night sky, stretching all across the city.A broad view of Aarhus from above at night. in the center, a tower of light emits long reaching beams into the night sky, stretching all across the city.

Opening Ceremonies of the Future

CEO Brendan Shelper shares his experience in large-scale opening ceremonies, and how Design Thinking and digital tools shape new ways of creative processes.

Concept
Hybrid Events
Storytelling
Digital Transformation
Performers in a crowd in a club environment reflect beams of spotlights from handheld mirrors.Performers in a crowd in a club environment reflect beams of spotlights from handheld mirrors.

The Future of Live Events: Welcome to Hybrid Culture

The COVID-19 pandemic has put the event industry on hold. How are we going to experience live moments in the future?

Concept
Hybrid Events
Community
Digital Transformation
Two buildings come together in the frame creating stark lines and geometric figures.Two buildings come together in the frame creating stark lines and geometric figures.

Creative Prototyping: Concepting Hybrid Events

Let us take you on a journey of what‘s possible for hybrid events, using digital ideation tools and our creative prototyping method.

Concept
Hybrid Events

Check out our full immersive page, for more details!

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney

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