Why we’re embracing flexible creative spaces
In a first for our creative agency, we’re choosing to leave our studio. Read more on why we’re doing it from Ky Lloyd, Head of Creative Operations, in this 60 second interview.
By Ky Lloyd
We know that creativity thrives in the right environment. Can you share how your Kreuzberg studio contributed to your creative process in the past?
Absolutely. Our Kreuzberg studio was more than just a workspace—it was a creative hub where we rehearsed, trained, and collaborated. It was a place that allowed ideas to flourish, and it holds countless memories of breakthroughs and milestones.
Letting go of such a meaningful space must have been a difficult decision. What factors led you to conclude that it was time to move on?
It wasn’t easy, but as our projects grew in scope and diversity, we realized that a single space was no longer meeting our needs. We needed more flexibility to choose locations that would best support the unique demands of each project.
How has this shift to flexible creative spaces impacted your workflow and project execution?
The impact has been significant. By not being tied down to one location, we can now select the perfect environment for each project, whether that’s a high-tech studio or an unconventional venue. This adaptability has allowed us to stay agile and responsive, which is crucial in an evolving industry.
The event industry is indeed evolving rapidly. How do you see this move aligning with broader industry trends?
The demand for more agile, efficient ways of working is growing, and our shift is a direct response to that. By embracing flexible spaces, we’re positioning ourselves to not just keep pace with these changes but to lead in how creative agencies adapt to new challenges.
Looking back, what will you miss most about the Kreuzberg studio? And what excites you about the future?
I’ll miss the sense of community and the memories we built there, but I’m genuinely excited about the possibilities ahead. As someone who draws energy and inspiration from architecture, I’m eager for the new creative impulses that come from working in fresh spaces. Ultimately, this move opens BRS to more innovative approaches and lets us tailor our environments to support each project’s unique creative needs.
