How one week at an event production company can feel like six months of learning in Uni
Having just completed her inaugural event production, Kaya offers an insider’s perspective on the dynamic challenges of working at a bustling creative agency while simultaneously managing her university studies. She discusses the need for universities to reassess the balance between practical and theoretical components in event management programs.
by Kaya Kepper
Credits ©
Photography – Claudia Greco
Kaya, congrats on your first large space event production! What was it like for you?
It was great! I primarily worked in the project management department as a runner where I received specific tasks within a department and focused on them during set time slots.
I was worried at first because I was expecting long working hours and stress on spontaneous tasks, but it was much better than I expected. The teamwork was excellent, which just led to an overall positive atmosphere.
It’s great to hear you enjoyed your time. What was your favorite part of being a part of an event production in Switzerland?
I liked the ‘day out’ meetings where we often dined together in the evenings and how we ended the event with a celebration. It just made it feel more personal than just work interactions.
What is something you would change about working and studying at the same time?
I wished I had been at Battle Royal Studios longer! I felt the pressure to learn as much in one week as you would in six months. It would be more beneficial to suggest to universities that students need longer practical experience since what we learn in school versus on-site are very different and pratical experience would be more beneficial.
How has working at Battle Royal Studios been different from university?
Learning happens a lot faster in an on-site environment compared to theoretical studies. Events at a creative agency like Battle Royal Studios have a more creative aspect, which makes them stand apart from conventional event management that schools teach about.
