Journey into the green future: Amplifying Ford’s message through an engaging, immersive experience with Executive Chairman Bill Ford and Chancellor Olar Scholz.

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A bare electric vehicle chassis and battery platform stands on a plinth, lit from below in blue with yellow highlights picking out its components.
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In the heart of Cologne, history meets innovation. From the once familiar echoes of a bustling car assembly line to the hum of a new age of electric vehicles, the Ford Cologne Electric Vehicle Center serves as a testament to transformation.

The journey from a historic site to a beacon of sustainability was not just a corporate milestone; it was a narrative we at BRS, in collaboration with Jack Morton Worldwide, had the privilege to share with the world through an immersive brand experience.

A vehicle stands on a factory production line surrounded by machinery and overhead rigging, with a crowd of visitors gathered along the edges in blue light.
A group of people in suits stands talking on a glossy blue-lit floor inside a large industrial hall, with machinery and bright lighting behind them.

As architects of immersive experiences, our mission was not to just inform attendees about the evolution of the site or Ford’s commitment to a greener future. It was to transport them into the heart of Ford’s vision, making them active participants in a journey towards a sustainable future, amplified through a meticulously crafted event.

The Ford Cologne Electric Vehicle Center, birthed from a historical site and a $2 billion investment, stands as the world’s premier carbon-neutral electric vehicle assembly plant. This transformation was a testament to Ford’s commitment to sustainability.

A man in a dark jacket speaks and gestures with one hand raised, standing in front of a brightly lit backdrop of vehicle body parts and machinery.
A wide stage with a large bright screen at the centre of a darkened industrial hall, with a seated audience in silhouette in the foreground.

Crafting the narrative

At BRS, we led the creative for the immersive experience, utilising a blend of technological innovation and thoughtful storytelling. We strategically incorporated over 300 LED titan tubes and a 30m long side LED screen to bring energy to the rejuvenated heritage factory, encapsulating the guests within the metaphorical heart of Ford’s vision for electrification in Europe.

The immersive brand experience we created represents a tangible, visceral connection between the audience and the brand. It showcased Ford not just as a car manufacturer, but as a company leading the way to a greener, more sustainable future. 

Through immersive experiences, we aim to share this vision with the world, connecting individuals and communities with the narratives that shape our shared future.

A dense crowd of seated and standing guests fills an industrial hall, lit in blue and violet with overhead gantries and pipework visible above.

Credits

  • BRS in collaboration with Jack Morton — Concept and creative production

    Jim Donald
    Event director
    Jon Buckels
    Lead creative director
    Deimos Virgillito
    Music
    Battle Royal Studios
    Creative production
    Sarah La Tragna
    Producer
    Jan-Philipp Sass
    Event Producer
    Andrea Bergheim
    Event Logistics
    Andy Machals
    Creative producer / Show Producer
    Chris Moylan & Raphaël Demonty
    Light design
    Konstanze Agaz
    Caller
    Sissy Moylan, Fran Kötter
    Production stage manager / VIP Handling
    Capture Media
    Motion design
    Shan Blume
    Motion Design Art Director
    Jack Morton
    Photographer

Planning your next brand experience?

Whether for a product launch, brand activation, large-scale cultural ceremony, consumer event, or immersive experience, our cross-disciplinary team across Europe and beyond is ready to collaborate.

Starting with us is easy — drop us a line, share your early vision, and let us bring it to life.

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