Fireworks light up the sky above the stage at the BMW Festival, with the sign "BMW Festival. The Next 100 Years." displayed prominently. Battle Royal Studios

BMW – 100 Years

The Next 100 Years celebrated the centennial of the renowned vehicle manufacturer, BMW. In collaboration with zerotwonine and BMW, Battle Royal Studios transformed the Munich Olympia Stadium into a time machine, taking an audience of over 35,000 on an inspired journey through BMW’s founding years, to the present, and beyond.

Packed stadium with a large audience watching a live performance at the BMW Festival, illuminated by vibrant stage lights and effects. Battle Royal Studios

Celebrating a century

A sensational stage production came into existence after a year of preparation. Over 35,000 spectators joined an entertaining journey through time from BMW’s founding years, to the present, and beyond.

Unboxing their own product experience

In collaboration with renowned Icelandic band GusGus, video pioneers Sila Sveta from Russia and British food scientist Bompas & Parr, the project lead-time was over 10 months and resulted in an extraordinary show experience for the selected guests.

Female singer performing on stage with a microphone during a live event at the BMW Festival. Battle Royal Studios
Performers on stage in front of a large projected image, illuminated in blue light during a dramatic moment at the BMW Festival. Battle Royal Studios

Together with BMW, Battle Royal Studios created a first-class event program for their 100th anniversary, lead by host Thomas Gottschalk. The unique brand event included an international line-up such as the Munich Philharmonic Orchestra, Red Bull Flying Bach, Rock’n’Roll-icon Peter Kraus and concerts by Simply Red, Lena and Sunrise Avenue.

Samu Haber and Niila joined forces to perform a special anniversary hit for BMW titled ‘A Hundred Years’ for an emotional finale comprised of laser, pyrotechnics, and a glimpse into the future.

Orchestra performing on stage with a large screen displaying close-up images of musicians at the BMW Festival. Battle Royal Studios
Fireworks lighting up the sky above the BMW Festival stage, with a display of cars and a crowd gathered below. Battle Royal Studios
Lead singer playing guitar and singing into a microphone during a live performance at the BMW Festival. Battle Royal Studios

The Festival Night was directed by Brendan Shelper with an ensemble of 30+ professional dancers, spectacular performances, legendary BMW-vehicles choreographed on a 50m wide stage, and bound by emotional highlights such as the 1972 Olympic Torch being driven into the arena just as it had been 40 years before.

We are proud to have been part of this extraordinary birthday party and wish BMW all the best for the next 100 years.

A large crowd attends a concert at the BMW Festival, with bright lights and large screens showing the performer on stage. The banner reads "BMW Festival. The Next 100 Years." Battle Royal Studios
Massive crowd filling the stands of an outdoor stadium during a large-scale Event. BattleRoyal Studios
Empty stadium during the setup for the BMW Festival, with the stage and cars in place under a clear blue sky. Battle Royal Studios
Panoramic view of the BMW Festival stage with dramatic lighting, fireworks, and cars on display in a stadium setting . Battle Royal Studios
Performers rehearsing on a large stage in an empty stadium during preparations for the BMW Festival. Battle Royal Studios

Credits

  • Client

    BMW, Zerotwonine

  • Concept, Creative Direction & Production – Battle Royal Studios

    Lucy-P – Video Design
    Pacific Entertainment Media GmbH – Artist Booking
    Denis We – Choreography
    Ini Hanfmann – Assistant Choreographer

  • Images

    Paul Gärtner

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