TikTok for OMR
Nested in the bustling heart of the Online Marketing Rockstars Festival 2023 where the digital marketing scene from all over DACH collide, together with Jack Morton and our trusted partners UNDPLUS we envisioned a vibrant neighbourhood for TikTok — the Creator’s KIEZ. This unique setting transformed an iconic digital platform into a tangible brand experience for visitors, merging creativity with practicality and uniting both international teams and local guests.
Inspired by creative zones found within municipal boroughs throughout central Europe
This space reflected the community’s heart and soul,a place where TikTok’s spirit comes to life. Whilst traversing through the interactive booth, visitors were greeted with delightful and informative surprises at every turn. These mini activations stimulated genuine self-expression and kindled creativity.
Our intentional design created a warm and welcoming environment, facilitating open dialogue and transparency, thereby fostering profound connections among trade visitors within this branded experience. This method beautifully reflected TikTok’s philosophy, exhibiting the brand’s dedication to cultivating a close-knit community via this interactive booth design. The end product was a stunning fusion of digital and physical experiences, creating a memorable brand engagement that was distinctly TikTok.
Booth features and user navigation
As soon as guests entered the Creator’s KIEZ, they were greeted by dedicated help desks thoughtfully positioned at crucial entry points. The essence of the KIEZ was embodied by meeting rooms, designed to incite discussions and inspire collaborations. Seven lively rooms, each designed to accommodate meetings of 2-6 people, provided the perfect environment for confidential dialogues, and idea generation, fostering the voice of TikTok’s burgeoning business community.
No community is truly complete without a café. At the centre of the KIEZ, the café served not only fabulous coffee and refreshments but also functioned as a hub for one-on-one interactions. Attendees were able to savour a cup of joe, engage in impromptu meetings, or simply relax. Divided into a bustling bar and a calmer lounge, the café ensured a suitable atmosphere for every kind of conversation.
The ‘Platz’, or the central square of the KIEZ, acted as the social heartbeat of the layout. It accommodated a range of selfie spots and experiences that placed TikTok and OMR prominently on the digital map. These physical backdrops, perfect for live streaming and photo opportunities, were designed to promote and inform attendees about TikTok’s core communication pillars.
With every photo and post, guests didn’t just capture a moment in time, they actively participated in weaving TikTok’s vibrant narrative. We loved our time at OMR with TikTok this year, an incredible experience feeling the positive energy of the marketing and brand experience community coming back together after a long hiatus.
Credits
- Client
BRS In collaboration with Jack Morton
Supported by UNDPLUS, Ambion GmbH, Zeissig GmbH - Graphic
UNDPLUS
- Images
Thomas Ebert
