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Infinium

In Zusammenarbeit mit DREINULL Berlin und den renommierten Kreativköpfen hinter Bompass & Parr, Poetic Kinetics und Les Enfants Terribles entwarf Battle Royal Studios ein immersives Wunderland in Prag für eine große internationale Marke, in dem es vor unerwarteten, einzigartigen Kuriositäten für die 2000 Gäste nur so strotzte.
Konzept
Bühnen Design
Motion mapping
Kostüm Design
Show Design
Motion Design
Friends around a table with a geometric sculpture in the center have drinks in a club environment.Friends around a table with a geometric sculpture in the center have drinks in a club environment.

Ein immersiver Spielplatz

Gemeinsam mit den renommierten britischen Lebensmittelwissenschaftlern Bompas & Parr, den Poetic Kinetics von Burning Man sowie den Theaterlegenden „Les Enfants Terribles“ und einer Projektlaufzeit von über 10 Monaten entstand ein außergewöhnliches Live-Erlebnis.

Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.Partygoers in glowing white wristbands socialize and photograph their surroundings in a club environment.
Partygoers take pictures in a mirror photo booth lined with bright white LED lights.Partygoers take pictures in a mirror photo booth lined with bright white LED lights.

Die Gäste konnten sich ihren Weg durch einen interaktiven Spielplatz für Erwachsene buchstäblich hören, schmecken und riechen. Über 50 professionelle Schauspieler flüsterten den Gästen Andeutungen und Geschichten zu und führten sie durch ein Labyrinth voll Leckereien, DJs und versteckten Kammern.

Im Hauptraum begeisterte ein dynamisches Ensemble von 16 Performern, Tänzern, fliegenden Akrobaten und Headliner-DJs wie Booka Shade und Claptone die Gäste und ließ sie bis zum Morgengrauen tanzen. Was für eine Erfahrung!

A group of partygoers with glowing, white wristbands raise their hands into the air.A group of partygoers with glowing, white wristbands raise their hands into the air.
A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.A crowd of people with their backs turned to the camera hoist their fists into the air- they are all wearing glowing white-blue wristbands. Colorful event lighting and trusses can be seen in the background.
A DJ duo plays in a club environment.A DJ duo plays in a club environment.
A dancer is carried on his back by other performers through a club environment.A dancer is carried on his back by other performers through a club environment.
An acrobat hangs horizontally from the ceiling, descending from circular trusses with square club lights beaming from its circumference. Beams of white light shine onto the acrobat, whose long red hair and right hand reach down towards the sea of people, lit in blue, underneath her.An acrobat hangs horizontally from the ceiling, descending from circular trusses with square club lights beaming from its circumference. Beams of white light shine onto the acrobat, whose long red hair and right hand reach down towards the sea of people, lit in blue, underneath her.
Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.Partygoers interact with a plasma globe. One has mermaid makeup on with realistically painted fish scales.
Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.Two friends twiddle their fingers together in a larger group. All are wearing glowing, red wristbands.
Detail shot of chilis at the bar in a club environment.Detail shot of chilis at the bar in a club environment.
Circular trusses and partygoers photographed from below.Circular trusses and partygoers photographed from below.

Credits

Client

International Consumer Brand

Creative Direction & Production – Battle Royal Studios

DREINULL Agentur für mediatainment – Executive Producer & Event Production

Bompas & Parr – Food Concept

Poetic Kinetics - Installations

Les Enfants Terribles - Immersive Theatre Experience

Images by Markus Zumbansen

Mehr lesen

A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.A group of party-goers emerges through a cloud of fog. A man faces the camera showing off his glowing wristband and smiles with an open mouth. Other party goers walk while filming with their phones.

Wie Immersion erfolgreich gelingt - Teil 1: Game Changer

Immersive Erlebnisse versetzen die Zuschauer in den Mittelpunkt einer spannenden Reise. Sie sehen nicht nur zu, wie sich eine Geschichte entfaltet, sondern können sie auch selbst entdecken und erforschen.

Show Direction
Concept
Immersive
A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.A fashionable blonde woman in a fur coat takes a champagne flute from a golden gloved hand emerging from slots in a light wooden wall.

Wie Immersion erfolgreich gelingt - Teil 2: Rules & Tools

Unsere Erkenntnisse haben zu einer Reihe von wichtigen Tools geführt, die wir in Teil 2 unserer Serie behandeln werden. Für uns sind sie der Grundstein für ein erfolgreiches immersives Erlebnis.

Concept
Show Direction
Immersive
A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.A man reaches out, mime-like in front of him. He is wearing VR glasses and is photographed on a grey background.

Wie Immersion erfolgreich gelingt - Teil 3: Neue Möglichkeiten

In dieser letzten Folge unserer Immersive-Reihe konzentrieren wir uns auf das Potenzial von Augmented und Virtual Reality, um das Publikum mit allen Sinnen zu begeistern.

Motion Design
Concept
Immersive

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney

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