FIS Ski WM
For the first time in history, the FIS Alpine Ski-World Championship 2011 opened with a Grand Ceremony at the famous Olympic Winter Games site in Garmisch-Partenkirchen. Merging local tradition and the latest technologies, Battle Royal Studios created an experience that wow’d both spectators and media.
A tech-enhanced live experience
A 12-month project, the event was led by Executive Producers DREINULL and directed by Battle Royal Studios. Combining local traditions with the latest technologies, the Opening Ceremony delivered the finest choreographic moments on and around a 130-metre-high ski jump.
11,000 guests enjoyed multiple live acts: Adoro, Christina Stürmer, Ski Legends and over 150 artists from Garmisch-Partenkirchen and greater Germany.
The live broadcast reached an audience of 3 million and was followed by a gigantic media echo labelling the production “Olympic standard.” (Süddeutsche Zeitung / Germany)
Credits
- Client
Fédération Internationale de Ski
- BRS — Concept, Creative Direction & Production
DREINULL Agentur für mediatainment
Executive Producer & Event Production
Flora&faunavisions
Motion Design
Martin Lingnau
Composer
Chris Moylan
Light Design
Thomas Knack
Choreography
Adoro, Christina Stürmer and over 150 artists from Garmisch-Partenkirchen and greater Germany
Highlight Acts - Images
Ralf Rühmeier
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