American Express gave Battle Royal Studios creative liberty to create a moving, narrative product experience for a select 200 guests in Buenos Aires. Part show, part installation, ‘Corporate Platinum’ is a geometric multimedia experience with humans at its heart.

A Hybrid Show

Blending expressive physical movement with extraordinary video tracking systems and light play, the performance extends each character’s ability to physically communicate, live on stage.

A seated audience in a dark venue watches a large angled projection screen lit in blue, with a performer standing on the stage below.
A line of dancers sits in a row at the back of an empty stage washed in purple light.
Dancers in motion on a purple-lit stage in front of a corner-shaped wall projected with stock chart graphics and percentage figures.

Light becomes a universal tool which both assists and restricts the characters on stage. A man attempts to run up a vertical wall but is continuously bombarded by passing animated objects.

His struggle is a metaphor for every small business operator trying to grasp a position on the top of the corporate ladder.

Dancers in motion on a purple-lit stage in front of a corner-shaped wall projected with stock chart graphics and percentage figures.
A grey 3D render of a corner stage set with an acrobat in a handstand at the centre and two groups of performers on either side.
A grey 3D render of a dark cube-shaped set with a flowing white ribbon of light projected inside.
A storyboard of four grey sketches showing a corner stage set with a peaked projection shape in different scenes.

Credits

  • Client

    American Express Latin America
    Ogilvy Argentina
    NA Produccione

  • BRS — Concept, Creative Direction & Production

    Steve Jackson
    Stage Sound Services, AV Technical Design
    Duncan McDade
    Motion Design
    Achilleas Gatsopoulos
    Motion Design
    Alexandra Weltz-Rombach
    Video Producer
    Deimos Virgillito
    Sound Design
    Ini Hanfmann
    Choreography
    Denis We
    Choreography

  • BRS — Images

    Brendan Shelper

Planning your next brand experience?

Whether for a product launch, brand activation, large-scale cultural ceremony, consumer event, or immersive experience, our cross-disciplinary team across Europe and beyond is ready to collaborate.

Starting with us is easy — drop us a line, share your early vision, and let us bring it to life.