# Home Your browser does not support the video tag. # Europe’s award-winning experiential marketing & brand experience agency [Get in touch](#join-team) ## ## Crafting immersive, meaningful experiences that move people ## **We are BRS, a full-service live marketing agency headquartered in Berlin, active worldwide since 2011.** ## Battle Royal Studios (BRS) is an award-winning experiential marketing and brand experience agency, headquartered in Berlin, Germany, with offices in London, Dubai, and Riyadh. Founded in 2011, BRS has delivered over 625 live marketing productions across 30+ countries, specialising in brand activations, product launches, large-scale cultural ceremonies, consumer events, and immersive live experiences for global brands across Europe, the Middle East, and beyond. [Explore our method](https://br-studios.com/about-us/) ## ## Trusted by the world’s leading brands across Europe and beyond ![Logo 11439](https://br-studios.com/wp-content/uploads/2025/10/capital-cultural-logo-1.png)![Logo 11440](https://br-studios.com/wp-content/uploads/2025/10/riot-games-logo-1.png)![Logo 11436](https://br-studios.com/wp-content/uploads/2025/10/bmw-logo-1.png)![Logo 11437](https://br-studios.com/wp-content/uploads/2025/10/madsack-logo-1.png)![Logo 11435](https://br-studios.com/wp-content/uploads/2025/10/ford-logo-1.png)![Logo 17435](https://br-studios.com/wp-content/uploads/2026/06/BRS-Audi-logo_2.png)![Logo 11441](https://br-studios.com/wp-content/uploads/2025/10/expo-dubai-logo-1.png)![Logo 11602](https://br-studios.com/wp-content/uploads/2025/11/mckinsey-logo.png)![Logo 11439](https://br-studios.com/wp-content/uploads/2025/10/capital-cultural-logo-1.png)![Logo 11440](https://br-studios.com/wp-content/uploads/2025/10/riot-games-logo-1.png)![Logo 11436](https://br-studios.com/wp-content/uploads/2025/10/bmw-logo-1.png)![Logo 11437](https://br-studios.com/wp-content/uploads/2025/10/madsack-logo-1.png)![Logo 11435](https://br-studios.com/wp-content/uploads/2025/10/ford-logo-1.png)![Logo 17435](https://br-studios.com/wp-content/uploads/2026/06/BRS-Audi-logo_2.png)![Logo 11441](https://br-studios.com/wp-content/uploads/2025/10/expo-dubai-logo-1.png)![Logo 11602](https://br-studios.com/wp-content/uploads/2025/11/mckinsey-logo.png) ## ## Our core services ## End-to-end brand experience and live marketing, from strategy to execution We’re your one-stop experiential marketing agency, uniting strategy, design, content and production to bring every brand experience to life, end to end. ## - ![Guests photographing a glowing kaleidoscope-style light installation with their phones in a dark room.](https://br-studios.com/wp-content/uploads/2024/12/tx-tokyo-crowd-01-2024.jpg) ### Creative Strategy, Concept & Direction By uniting brand insight with cultural storytelling, we craft ideas designed to spark emotion, deepen engagement, and last beyond the moment.[Read More](https://br-studios.com/project/full-sensory-experience-in-tokyo-produced-from-a-to-z/) - ![A trade fair stand built as a cluster of small house-shaped structures on a pale raised platform, lit in pink and blue, with an open staircase at one side and potted shrubs along the front edge.](https://br-studios.com/wp-content/uploads/2024/12/tiktok-hamburg-empty-shot-2023.jpg) ### Brand Experience & Live Event Production We transform brand identities into bespoke immersive environments and world-class productions through spatial design, set builds, and meticulous execution.[Read More](https://br-studios.com/project/tiktok-booth-experience-omr/) - ![BRS MILANO, April 2025](https://br-studios.com/wp-content/uploads/2025/07/mdw-x-seletti-livia-milan-2025.jpg) ### Product Launches & Consumer Events From exclusive reveals to large-scale consumer activations, we design launch experiences that generate buzz, build anticipation, and turn first impressions into lasting brand moments.[Read More](https://br-studios.com/product-launch-agency-europe-middle-east/) - ![A tall industrial structure at night with its towers and silos lit in red, teal and blue projected imagery, with beams of light overhead and a large crowd gathered in front of a lit stage at its base.](https://br-studios.com/wp-content/uploads/2024/09/esch2022-luxembourg-videomapping-2022-3.jpg) ### Cultural Ceremonies & Large-Scale Productions We choreograph ceremonies and large-format productions that unite thousands through shared emotion, blending live performance, spatial storytelling, and technical precision at scale.[Read More](https://br-studios.com/cultural-event-agency-europe-middle-east/) - ![CURIOUS X MILAN, OKT 2025](https://br-studios.com/wp-content/uploads/2026/01/cx-sensorium-worlds-event-milan-2025-7.jpg) ### Digital Content, Motion Design & Communications We elevate activations with motion content, digital design, interactive tools and campaign communication materials; creating cohesive digital ecosystems. ## Working worldwide, from intimate brand experiences to large-scale productions Whether large-scale or intimate, single-service or multi-service, we design bespoke **experiential events, solutions and brand activations** that deliver on the brief.    Across** brand experiences, retail design, corporate events, product launches, cultural ceremonies and consumer events**, BRS creates highly original, world-class and emotionally charged experiences that connect brands to culture across Europe, the Middle East, and beyond. [Discover our portfolio](https://br-studios.com/portfolio/) ![](https://br-studios.com/wp-content/uploads/2025/12/1.jpg)Full-service Brand Experience, Festivals ## Brand Experience design with Seletti atMilan Design Week In a week of dizzying design, we built the one place people didn’t want to leave. A responsive piazza that held visitors up to four times longer than neighbouring spaces. [Step inside the full story](https://br-studios.com/project/we-made-25000-people-stop-and-stay-at-milan-design-week-immersive-space/)![](https://br-studios.com/wp-content/uploads/2025/12/20.jpg)Full-service Brand Experience, Consumer Event ## Brand experience with SELETTI in Milan  A monumental multi-sensory world shaped through co-creation, with 14-metre projection towers, immersive spatial storytelling, and interactive moments that brought 6,000 guests into the heart of the Sensorium Worlds universe.  [Full story](https://br-studios.com/project/sensorium-worlds-an-immersive-brand-experience-powered-by-curiosity/)![](https://br-studios.com/wp-content/uploads/2025/12/19.jpg)Full-service Brand Experience, Product Launch ## Immersive consumer experience in Tokyo A 10,000 m² playground where guests moved through five sensory zones, discovering a brand universe designed to be felt, not just seen. [Full story](https://br-studios.com/project/full-sensory-experience-in-tokyo-produced-from-a-to-z/)![](https://br-studios.com/wp-content/uploads/2025/12/22.jpg)Brand Experience & Spatial Design ## Immersive product launch in Berlin We turned Kraftwerk into an unfolding journey, guiding guests through a multi-layered brand world built on interaction, discovery, and sensory intrigue. [Full story](https://br-studios.com/project/immersive-product-launch/)![A trade fair stand built as a cluster of small house-shaped structures on a pale raised platform, lit in pink and blue, with an open staircase at one side and potted shrubs along the front edge.](https://br-studios.com/wp-content/uploads/2024/12/tiktok-hamburg-empty-shot-2023.jpg)Full-service Brand Experience, Festivals ## TikTok spatial design & brand experience at OMR A spatially choreographed KIEZ with meeting rooms, a central café, and a social square, built to spark creativity, connection, and seamless visitor flow. [Full story](https://br-studios.com/project/tiktok-booth-experience-omr/)![](https://br-studios.com/wp-content/uploads/2025/12/2.jpg)Full-service Brand Experience, Festivals ## Opening ceremony & major event for Riot Games We shaped an arena-scale kinetic stage, integrated orchestral, performance and player sequences, and built a 6-metre kinetic sun that powered a dramatic eclipse moment sweeping across the arena. [Full story](https://br-studios.com/project/riot-games-esports-event-production/)![](https://br-studios.com/wp-content/uploads/2025/12/3.jpg)Full-service Brand Experience, Festivals ## Sensory-led corporate event in Switzerland A 48-hour gathering redesigned through immersive zones, personalised audience journeys and multi-sensory interactions, transforming a corporate meeting into a high-engagement experience. [Full story](https://br-studios.com/project/transforming-corporate-events-with-sensory-immersion-in-switzerland/)![A tall industrial structure at night with its towers and silos lit in red, teal and blue projected imagery, with beams of light overhead and a large crowd gathered in front of a lit stage at its base.](https://br-studios.com/wp-content/uploads/2024/09/esch2022-luxembourg-videomapping-2022-3.jpg)Full-service Brand Experience, Festivals ## Large-scale cultural ceremony for Esch2022 A region-wide opening ceremony with 35,000 participants, combining large-scale storytelling, hybrid interaction, and live visual performance to launch the European Capital of Culture. [Full story](https://br-studios.com/project/esch2022-opening-ceremony/)![The interior of a dome lit in deep purple and violet projections, with a circular opening at the apex and a lit floor below.](https://br-studios.com/wp-content/uploads/2024/01/dubai-expo-videomapping-2022-5.jpg)Full-service Brand Experience, Festivals ## Immersive ceremonies & experiences in Saudi Arabia and the UAE A region-wide opening ceremony with 35,000 participants, combining large-scale storytelling, hybrid interaction, and live visual performance to launch the European Capital of Culture. [Full story](https://br-studios.com/immersive-ceremonies-experiences-in-saudi-arabia-and-the-uae/) ## ## Award-Winning Experiential Agency, Ranked Globally ## Recognised among the top experiential marketing and brand experience agencies in Europe and worldwide ## - ![](https://br-studios.com/wp-content/uploads/2026/01/award-banners-1.jpg) ### #17 Eventex Top 100 Agencies Worldwide Battle Royal Studios [ranked #17 in the Eventex Top 100](https://eventex.com/index2025), recognising our impact in [immersive events](https://br-studios.com/immersive-experiences/) and [brand experience design.](https://br-studios.com/brand-experience/) [Our method](https://br-studios.com/about-us/) - ![](https://br-studios.com/wp-content/uploads/2026/01/award-banners-4.jpg) ### Golden Award of Montreux -Corporate/Public Events (Sensorium, Tokyo) Silver Sensorium won the Golden Award of Montreux for Corporate/Public Events, an[immersive brand activation](https://br-studios.com/immersive-experiences/) that redefined audience interaction. [View project](https://br-studios.com/project/full-sensory-experience-in-tokyo-produced-from-a-to-z/) - ![](https://br-studios.com/wp-content/uploads/2026/01/award-banners-2.jpg) ### 2025 Gold – Eventex Awards 2025, Experiential Category (Tokyo) At the [Eventex Awards 2025](https://eventex.com/winners2025), our Tokyo experience earned Gold in B2C, Celebration, and Experiential categories plus Silver for Kick a** experience.[View project](https://br-studios.com/project/full-sensory-experience-in-tokyo-produced-from-a-to-z/) - ![](https://br-studios.com/wp-content/uploads/2026/01/award-banners-3.jpg) ### Eventex Awards 2025, Community Event (Together X, Greece) Together X received Silver (Community Event) and Bronze (Brand Engagement) at the [Eventex Awards 2025](https://eventex.com/winners2025), celebrating an audience-led [brand experience](https://br-studios.com/brand-experience/).[View project](https://br-studios.com/project/consumer-experience-athens/) ## ## Battle Royal Studios is independently ranked and award-winning across the world’s leading experiential marketing industry bodies, including the Eventex Top 100 and the Golden Award of Montreux. [Explore our portfolio](https://br-studios.com/portfolio/) ## Planning your next brand experience? Whether for a product launch, brand activation, large-scale cultural ceremony, consumer event, or immersive experience, our cross-disciplinary team across Europe and beyond is ready to collaborate. Starting with us is easy — drop us a line, share your early vision, and let us bring it to life. ### Thank You for Contacting Us One of our administrative team members will get back to you as soon as possible. Select Service*General inquiryCreative ConsultingBrand ExperienceCeremony ProductionsImmersive Experience Your role*Founder / OwnerMarketing Director / Brand LeadEvent ManagerCreative DirectorProject ManagerOther Where did you hear from us?Google SearchGoogle AdsInstagramLinkedInRecommendationChatGPTClaudePerplexityGoogle GemeniOther Project TimelineImmediate (0–3 months)Medium-term (3–12 months)Just exploring ideas Please leave this field empty. By continuing, you accept the privacy policy ## About Battle Royal Studios ## Europe’s leading experiential marketing and brand experience agency Founded in Berlin and active worldwide since 2011, BRS has delivered over 625 productions across 30+ countries. Ranked #17 in the Eventex Top 100 and awarded at the Golden Award of Montreux, BRS is recognised for excellence in experiential marketing, live brand activations, and creative direction across Europe, the Middle East, and beyond. [Read about us](https://br-studios.com/about-us/) ## FAQs What kinds of experiences does BRS create?   From large-scale ceremonies to intimate brand activations, we design bespoke experiences that connect emotion, story, and space. Whether it’s a 40,000-person celebration or a 200-guest launch, every experience is crafted to inspire action and build brand affinity. Do you offer full end-to-end production or individual services?   Both. We’re structured for flexibility ,from a single strategic partnership to complete concept-to-delivery management. Our expertise spans every stage of experience creation: Strategy & Planning Concept Development Creative Direction From Casting to Choreography Spatial Design & Architecture Production & Project Management Technical Coordination Motion Design & Content Studio Digital & Social Media Virtual & Hybrid Events Analytics & Performance Measurement Health & Safety + Risk Management Technology & Innovation Production & Graphic Design UX Design Logistics What makes BRS different from other event agencies?  Our multidisciplinary team unites creative strategy, spatial architecture, and storytelling under one roof, ensuring that every light cue, motion sequence, and piece of choreography serves a single emotional arc. That’s how moments become memories and brands become part of culture.  Can you work with our internal or local partners?  Absolutely. Collaboration is built into our DNA. We frequently integrate with in-house brand, marketing, and production teams, offering creative leadership, direction, or full turnkey delivery depending on the brief and region.  Where do you operate?  BRS is headquartered in Berlin, Germany, with representation in London, Dubai, Riyadh, and Sydney. As one of Europe’s leading experiential marketing agencies, our global network of partners allows us to scale production internationally while maintaining one creative vision. Do you handle hybrid and digital experiences too?  Yes, we design experiences that bridge physical and digital touchpoints seamlessly. Our **Virtual & Hybrid**, **Motion Design**, **Technology & Innovation**, and **Digital & Social Media** teams work together to extend live experiences into connected, shareable ecosystems that amplify reach and impact.  What industries do you work in?  We collaborate with global brands and cultural institutions across automotive, luxury, lifestyle, tech, entertainment, and government sectors. From [**BMW**](https://br-studios.com/project/bmw-100-year-anniversary-event/) to [**TikTok**](https://br-studios.com/project/tiktok-booth-experience-omr/) to [**national tourism ministries**](https://br-studios.com/project/oman-opening-ceremony-at-itb-berlin/), our partners trust us to deliver emotional precision with flawless execution.  What’s the typical timeline for a project?  For large-scale productions (ceremonies, anniversaries, global activations), we recommend a **6–12 month** lead time. Smaller brand experiences or digital campaigns can move from concept to live in **as little as eight weeks**, depending on complexity.  How do you measure success?  Impact isn’t just attendance, it’s what people remember, share, and feel. We measure engagement and dwell time, translating emotional connection into tangible metrics of loyalty and advocacy. How do I start working with BRS?  Simply reach out with your brief or challenge. We’ll assemble a cross-disciplinary team, strategists, designers, and producers, to shape a concept that meets your goals and moves your audience.